Paid Search Manager

Summary

Join Townsquare Ignite as a Paid Search Manager and contribute to the planning, implementation, and optimization of SEM campaigns. This remote role demands close collaboration with a team, focusing on day-to-day account management within a fast-paced environment. Responsibilities include keyword analysis, campaign setup, copywriting, performance monitoring, and reporting. You will leverage your expertise in Google and Bing platforms to exceed client goals and maintain a strong understanding of digital advertising best practices. The ideal candidate possesses strong analytical and problem-solving skills, along with excellent communication and teamwork abilities. This position offers a competitive base salary plus bonus, comprehensive benefits, and significant growth potential within a rapidly expanding division.

Requirements

• Bachelor’s degree in Finance, Economics, Mathematics, Statistics, Advertising or Marketing
• 1-2 years hands-on experience buying media through Google and Bing, proven track record of exceeding client’s goals
• Must be proficient, intermediate level, with Excel, PowerPoint, Word
• Self-motivated with the ability to work in both a team environment and independently
• Excellent interpersonal and communication skills - Able to speak, write clearly and persuasively
• Aptitude for learning new skills and procedures
• Above-average problem-solving skills and troubleshooting
• Strong organizational skills and detail-oriented
• Strong math and analytical skills
• Possess a strong understanding of digital advertising and the digital media landscape

Responsibilities

• Plan, execute, and optimize SEM campaigns to drive engagement and conversion
• Keyword analysis – build keyword lists, analyze search volume and make recommendations
• In-platform setup of paid search campaigns
• Text creative copywriting for paid search
• Day-to-day management of performance including oversight of bid recommendations, execution details, budgets/accounting to meet goals and KPIs of clients
• Maintain and track ROI and ad spend across all accounts monthly
• Keep up to date with best practices, bid management systems, keyword development tools, and industry research
• Pull and analyze daily campaign reports
• Generate monthly reporting and performance insights that lead to gains against client business objectives
• Troubleshooting any technical and performance issues
• Timely delivery of all tasks
• Also responsible for other duties as assigned, such as supporting on special projects and assisting Associate Paid Search Manager in development of search strategies
• Responsible for account record keeping including IOs, Asana tickets, and email correspondence

Preferred Qualifications

Experience managing home services Search and LSA accounts

Benefits

• Competitive base plus bonus plan
• 3 Weeks PTO
• 9 Paid Holidays (Two personal/floating Holidays)
• Health, Dental, Vision
• 401(K)
• Company provided laptop
• Continuous training opportunities
• Fully remote opportunity
• Unlimited Growth Potential - Ignite is one of our fastest growing divisions and we only promote from within!