Paid Social Coordinator

Summary

Join the Paid Social team at COS and help drive online and in-store growth. You will plan activities aligned with marketing calendars, brief creative teams, oversee asset coordination, update planning calendars, and report on channel performance. Responsibilities include supporting campaign implementation, budget planning, and analysis using tools like Facebook Ads Manager and Google Analytics. Success requires digital marketing experience with a focus on Paid Social, asset coordination skills, and proficiency in Facebook Ads Manager and Google Analytics. The role offers a hybrid work arrangement and attractive benefits.

Requirements

• Previous experience working in a digital marketing role with a focus on Paid Social
• Experience coordinating the supply of digital marketing assets and copy for a variety of channels
• Hands on experience in implementation and building of campaigns in Facebook Ads Manager
• Experience using Google Analytics to analyse performance and drive conversion and revenue
• Ability to prioritise and manage own time effectively
• Excellent organizational and analytical skills
• Excellent communication skills, the ability to collaborate and establish alignment with key partners and stakeholders
• Intermediate to advance in Microsoft Office Programs

Responsibilities

• Plan the activity in alignment with marketing content calendar and campaign performance to maximise Paid Social, staying on top of trends when it comes to categories to push depending on the time of the year and business objectives
• Brief Paid Social creatives with content and artworking departments on assets required and manage the workflow to maintain timely execution
• Oversee the coordination of various creative assets and copy across Paid Social channels, following best practices and audience funnels
• Update planning calendars proactively to keep the business updated on Paid Social content and focuses
• Update the regional team on channel performance, working closely with the Paid Social Specialist to analyse traffic, conversion and revenue
• Responsible for coordinating the day-to-day performance of the channels in line with the commercial plan
• Support the Paid Social Specialist on the implementation and build of the ads and campaigns on Facebook Ads Manager, Smartly and Pinterest Ads
• Support Paid Social Specialist on campaigns budget planning and hygiene checks to keep the activity pacing correctly and cost-efficiently

Benefits

• 25 days holiday
• Annual health checks
• Pension scheme
• Discounts on various activities and financial/lifestyle products via our benefits hub
• Cycle to work scheme
• Discounted gym membership
• Employee assistance via retail trust
• Private health & dental care
• 25% staff discount usable on all our H&M Group brands in stores and online
• H&M Incentive Program – HIP