Paid Social Team Lead

Summary

Join Seer Interactive, a remote-first digital marketing consultancy, as a Paid Social Lead. You will be responsible for leading and developing a team, driving full-funnel Paid Social strategies across various channels, and leveraging data for integrated approaches. This role requires extensive experience in Paid Social, data analysis, and team management. You will play a key role in growing divisional revenue and shaping the future of Seer's Paid Social division. The position offers a competitive salary ($95,000-$116,000/year), benefits, and the opportunity to work in a dynamic and innovative environment. Seer is a Certified B-Corp committed to creating an inclusive workplace.

Requirements

• You've managed Paid Social campaigns across a wide range of industries, engines & management platforms and are no newbie to the world of automation. You know when & where to get your team’s precious time back using big data, automation, and machine learning
• You have experience in “emerging channels” like TikTok and Snapchat and pitching full-funnel strategies incorporating creative, data, and measurement
• Paid Social may be your thing, but you know it takes a data-driven, holistic approach to drive success for your clients. You're all about channel integration and leveraging data from Creative, SEO and Analytics to build smarter Paid strategies
• Your passion for people and ‘team’ is unprecedented. You love shaping the development of more junior team members, understanding their goals and guiding them towards new growth opportunities. You’re no newbie to managing teams and are comfortable with 4+ direct reports
• You may have been a teacher in a past life, or maybe you currently coach on the weekends: you are skilled at developing and recognizing talent. Whether it's coaching up a green team member or providing recognition to celebrate the success of your team, these are leadership attributes you practice on the regular
• You thrive on a challenge-- rolling up your sleeves to take risks with innovation and testing; you’ve got hands-on experience running campaigns and it’s made you the leader you are today
• You know the world of Paid Social changes fast and it excites you! You're all over emerging trends, tools, tech, and data sets. You see the future of Machine Learning and AI in Paid Social. You bring fresh ideas to the table and fearlessly run alongside industry changes. You're quick to kick up a new opportunity and run with it; making data-driven, actionable recommendations to drive value for your clients
• Your passion for Paid Social stretches beyond reading industry blogs, articles, and case studies. You use your knowledge to elevate your team, clients, and industry peers-- through 1:1s, Lunch 'n Learns, webinars, blogs, case studies, and speaking engagements
• You're savvy with Excel, Google Suite, data viz tools, and you have an A+ in data literacy. You understand data sources and constructs, the basics of SQL, and more! Most importantly, you know when there's an opportunity at your fingertips and are quick to loop-in the resident Data Analyst & Engineer to make it a reality
• You have an eye for great talent-- finding them, keeping them, and growing them

Responsibilities

• Evangelize Seer's vision within Paid Social; working closely with Seer’s Paid Media Leadership Team to drive excitement, adoption, and integration as we run full-steam towards big data, automation, machine learning, and holistic search strategies
• Drive full-funnel Paid Social strategy through an integrated approach, leveraging deep expertise across a variety of paid social channels (FB/IG, LinkedIn, Pinterest, TikTok, and more!) while collaborating closely with other divisions like Creative and SEO to help grow your clients' bottom line
• Leverage your Paid Media expertise across a variety of paid channels (Paid Search, Display, Programmatic) to drive an integrated approach to Paid Social strategy
• Lead by example, diffusing your knowledge and experience across a team of 4+ developing Paid Social SMEs. You set a high bar for excellence and under your leadership-- your team rises to meet it
• Recognizing that creative is pivotal to Paid Social performance, you will shape the vision, development, and evolution of a dedicated Performance Creative service. This offering is designed to swiftly and resourcefully meet the fast-paced needs of Paid Media, while rigorously adhering to QA and brand guidelines
• Oversee day-to-day campaign strategy & management for 2-6 accounts, implementing industry best practices and acting as a champion for big data and making recommendations at scale
• Develop strong frameworks for building up Seer’s Paid Social Book of Business within the current client portfolio and within new and developing industries and channels
• Build strong, lasting relationships with your clients using Seer's values as your compass. You treat each touchpoint as an opportunity to build depth in your relationship while demonstrating your impact and value on their bottom line. You’re the tried-and-true business partner client's dream of; positioning your team as an extension of theirs, taking their wins/losses as your own
• From cross-selling to up-selling, you will play a key role in growing divisional revenue; driving success for current clients, future clients, and as a result, Seer too! You’ll work closely with our business development team to identify, qualify and close projects
• Create and maintain scalable processes that support our transformation towards big data and holistic strategy in social-- driving buy-in and excitement across our Paid Social division
• Forecast changes in our industry and develop specific business requirements to ensure future competitive advantages that aim to position Seer as a thought leader in the industry

Benefits

• $95,000-$116,000/year - Your final offered compensation will be determined by your skills and experience
• Evaluation of comp at least once a year