Partner Marketing Lead

Summary

Join Humi, a Canadian employment platform, as our Partner Marketing Lead and play a pivotal role in developing and executing our Canadian partner marketing strategy. You will collaborate with the Partner Sales team, build and nurture our partner community, and develop impactful go-to-market materials. This role requires a proven track record in B2B partner marketing, experience with marketing tools, and strong analytical and communication skills. Humi offers a remote-first work environment, cutting-edge tools, and a supportive team. We provide a generous benefits package including paternity leave, subsidized egg freezing, a WFH office expense budget, and excellent learning and development opportunities.

Requirements

• 8+ years of relevant partner marketing experience, ideally within a fast-paced, B2B industry (experience working in tech, SaaS, and startups would be a big plus)
• Proven experience growing a partner channel through marketing activities (paid social & search, brand building, events, co-marketing, community building, etc.)
• Hands-on experience with marketing tools and CRM management platforms, especially Marketo and Salesforce
• Experience running events like large conference and tradeshow booths, roundtables, webinars, etc
• A highly analytical and metrics-orientated approach to marketing
• Excellent written and verbal communication skills, organisational skills and high attention to detail
• Data-driven thinking, and proficient in reporting campaign effectiveness

Responsibilities

• Leverage marketing to build our base of local, Canadian partners (including referral partners and technology partners)
• Collaborate with our Partner Sales team to grow our pipeline of partner referrals
• Build and nurture our partner community, creating a highly engaged network of trusted Humi partners
• Develop and execute a comprehensive go-to-market (GTM) strategy in collaboration with the Partnerships Team, aimed at achieving their objectives, including new partner acquisition and generating partner-qualified leads
• Deliver impactful GTM materials such as live and digital events, tradeshows (both owned and third-party), digital content (e.g., blogs, guides, webinars), joint marketing assets, case studies, and tailored onboarding experiences
• Craft tailored marketing strategies for different partner verticals by understanding our ideal partner profile, refining messaging, and identifying strategies that drive growth and deliver on key objectives
• Design and execute co-branded campaigns with partners to drive awareness, leads, and revenue
• Manage and nurture the CA partner community through our digital partner community platform, fostering engagement and collaboration
• Provide tools, resources, and training to ensure partners effectively promote the company’s products
• Empower partners with resources and assets to effectively communicate the value of Humi and Employment Hero to their prospects, enabling their success
• Support partner onboarding processes with tailored marketing materials and kick-off campaigns
• Champion the voice of the partners within the marketing team to ensure alignment across the organisation, maximising impact and fostering a partner-first approach
• Report on partner marketing performance, showcasing key wins, insights, and measurable business impact
• Focus on high-impact, strategic initiatives by rigorously prioritising activities that will drive the fastest growth and most significant outcomes for the Partner Program, while maintaining budget efficiency

Benefits

• You will work remotely, with the flexibility to own your time and impact
• You will access cutting-edge tools to amplify your work, knowledge and outputs
• You’ll surround yourself with ambitious, outcome-driven colleagues who challenge you to do the best work of your life
• You’ll own ESOP (employee share options) in one of the world’s fastest-growing tech companies
• You’ll also have access to a wide range of benefits that include: a very generous paternity leave policy, subsidised egg freezing (so you can make the choice that’s right for you, on your terms), a WFH office expense budget, and outstanding learning & development opportunities