Partner Marketing Manager

Summary

Join Gearset as their Partner Marketing Manager and play a pivotal role in driving growth through strategic partnerships. You will develop and execute the partner marketing strategy, positioning Gearset as a leader in the DevOps and Salesforce ecosystems. This involves creating impactful co-marketing initiatives, building relationships with key stakeholders, and developing educational resources for partners. You will collaborate closely with internal teams (Sales and Alliances) and external partners to achieve common goals. The ideal candidate possesses strong analytical skills, experience in B2B SaaS partner marketing, and a proven track record of success in developing and executing partner marketing strategies. This is a remote-based full-time position with opportunities for professional development and a competitive benefits package.

Requirements

• 5+ years in partner marketing, alliances, or a related role in B2B SaaS. Experience with GSIs is a must
• Demonstrated success in developing and executing partner marketing strategies, with a focus on education, enablement, and co-marketing
• Strong analytical skills to set and track KPIs, measure campaign performance, and optimize strategies for maximum impact
• Ability to foster strong cross-functional relationships, working with internal teams and external partners to achieve common goals. Comfortable engaging with senior stakeholders, as well as ICPs

Responsibilities

• Alongside the alliances team, create a strong unified messaging framework to foster a ‘better together story’, that resonates with partner priorities for both “marketing to” and “marketing with” initiatives
• Collaborate with GSI marketing teams on joint campaigns targeting business buyers / Key Account customers, such as webinars, white papers, or thought leadership
• Identify champions and build relationships with key stakeholders in GSIs to so they reach out to Gearset with co-marketing opportunities
• Co-branded content: Create resources like co-branded case studies, eBooks, and solution guides to showcase joint value
• Partner with GSIs to host events or roundtables, and ensure presence in GSI-led Salesforce events or industry conferences
• Multi-channel campaigns to create visibility, educate decision makers and build trust as the DevOps platform of choice for Salesforce teams
• Create educational content, resources, and materials that partners can leverage to educate their networks on Gearset’s unique value propositions, positioning Gearset as a thought leader in modern DevOps
• Build a Gearset Certification Program for GSI consultants to upskill in Salesforce DevOps and demonstrate expertise to their clients
• Create tailored enablement materials, such as GSI-specific pitch decks, joint customer case studies, partner microsites and more
• As the only Partner Marketing Manager, you’ll need to leverage the expertise and support of the wider Marketing, Sales and Alliances team. This includes working across marketing to develop a “partner first” mindset across our broader marketing campaigns and disciplines
• Work with the Marketing Operations Manager to identify clear KPIs to measure and report on the success of Partner Marketing campaigns

Preferred Qualifications

• Experience working in or with the Salesforce ecosystem
• Experience working in a fast-paced, high growth company

Benefits

• Salary is £45k - £60k (dependent on experience)
• This is a full time opportunity, you'll work Monday to Friday remote based with the occasional trip to the Cambridge office for team meetings
• Generous personal development budget for courses, conferences, or whatever is useful to your professional development in the role of up to £1500 per year
• Top end hardware provided
• Free lunch in the office
• 25 days holiday plus bank holidays (with the option to buy an extra 5 each year)
• Company Pension Plan (matching up to 5%)
• Bupa health care
• Life Insurance & critical illness cover
• Discounted gym membership, as well as a range of health and wellness benefits
• Opportunity to join our Long Term Incentive scheme