Partner Marketing Manager

Summary

Join Human Edge, a company embracing an agile mindset and passionate about innovation, as their Partner Marketing Manager. You will be accountable for implementing marketing strategies, designing and executing account-based marketing campaigns, and collaborating with cross-functional teams. This role requires monitoring campaign performance, managing marketing projects, and overseeing content creation. The ideal candidate possesses 8-10 years of marketing experience, including B2B product launches, and strong analytical skills. Human Edge values commitment, accountability, excellence, results, and teamwork.

Requirements

• 8-10 years of experience in Marketing with at least three years of hands-on experience with the online launch of B2B products and services
• English C2 or equivalent
• University degree (Bachelor), ideally in Marketing
• CRM experience to enable digital marketing and sales
• Analytic skills: effective at articulating data and insights for sales conversion
• Deep understanding of business models and marketplace trends
• Digital marketing skills, product launch, and campaign management
• Ability to address business problems with solutions that create new insights and drive better people decisions for our clients

Responsibilities

• Implement marketing strategies for product and service positioning, messaging, and branding to attract new leads and strengthen Human Edge's brand awareness
• Design and implement account-based marketing campaigns to drive lead generation and advance the web presence (including SEO, SEM, social media, and email marketing)
• Work closely with cross-functional teams (Consultants, graphic designers, content development teams) to ensure seamless execution of marketing initiatives
• Monitor and analyze campaign performance using marketing analytics tools and prepare regular reports to assess the effectiveness of marketing efforts
• Manage marketing projects from concept to completion, ensuring all tasks are completed on time and within scope
• Oversee the creation and organization of marketing content, including blog posts, social media updates, and email campaigns

Preferred Qualifications

• Relevant experience in the Human Capital industry
• WordPress, LearnDash, WooCommerce, Hubspot, and other emerging tools