Partner Marketing Manager

Summary

Join Red Canary as a Partner Marketing Manager to drive the success of partner marketing initiatives and contribute to the growth of our business and partner ecosystem. You will develop and execute partner marketing strategies, lead the implementation of partner programs, and enhance communication with partners. Responsibilities include managing budgets, monitoring program effectiveness, collaborating with cross-functional teams, and fostering a culture of testing and optimization. The role requires a Bachelor's degree in a relevant field and 3+ years of experience in SaaS/software marketing with a focus on partner and channel marketing. Data analysis skills using Salesforce and Tableau are essential. Red Canary offers a competitive salary, bonus program, stock options, and a comprehensive benefits package.

Requirements

• Bachelor’s degree in Marketing, Communication, Business Administration, or exceptional equivalent work experience
• 3+ years of experience in SaaS/software marketing, with a focus on partner and channel marketing
• Experience working cross functionally to create effective partner marketing strategies and campaigns that drive and progress quality pipeline to hit business goals
• Strong project and budget management skills, with the ability to manage multiple initiatives and deadlines
• A collaborative mindset and a passion for working cross-functionally with internal and external teams
• Excellent written, verbal, and interpersonal communication skills, with a focus on creating clear and engaging joint initiatives with partners
• A proactive, results-oriented mindset with a focus on driving measurable outcomes
• Ability to think creatively and solve problems with a solutions-oriented approach
• Comfort with data analysis (Salesforce & Tableau) and reporting to inform decision-making and optimize marketing efforts

Responsibilities

• Support the creation and execution of partner marketing strategies to drive pipeline growth and revenue outcomes through key partners, including both channel and alliance partners
• Own partner marketing across multiple segments and territories, working closely with the field and our partner teams
• Lead the implementation of partner programs, events and campaigns that support the growth of our channel partnerships, ensuring alignment with overall business objectives
• Manage and optimize a budget
• Enhance ongoing communication with partners to keep them engaged and help them better understand our partner value proposition, offerings, and vision
• Work closely with product marketing, channel & alliances, and field marketing to create strategic marketing plays that engage top partners and promote Red Canary’s joint value proposition
• Develop and manage scalable demand generation programs that empower our regional channel & field teams to drive results
• Monitor and report on the effectiveness of partner marketing programs, using insights to suggest improvements
• Rigorously track and monitor how your programing impacts opportunity generation, pipeline progression, regional top deals, ACV attainment, and other key data points through Tableau and Salesforce
• Use this data to propose regional campaigns; create quarterly and annual strategies to meet and exceed business KPIs
• Collaborate closely across multiple department stakeholders on strategy, using data to prioritize resources to accelerate deals, generate new pipeline, and drive joint opportunities
• Foster a culture of testing and optimization to continuously improve program performance and ROI
• Track and report on the budget and overall expenses for your programs; measure and optimize ROI on events to develop future programs

Benefits

• 100% Paid Premiums: Red Canary offers a 100% paid plan option for medical, dental and vision for you and your dependents. No waiting period
• Health & Wellness - Access to mental health services, Employee Assistance Program and additional programs to incentivize healthy habits
• Fertility Benefits: All new hires are eligible for benefits as of their first day
• Flexible Time Off: Take the time you need to recharge including vacation, sick, bereavement, jury duty, and holidays
• Paid Parental Leave- Full base pay to bond/care for your new child
• Pre-Tax Plans - Red Canary offers a variety of plans to fit you and your dependent specific needs including FSA, HRA and HSA, with employer funding to offset out of pocket health care expenses
• Flexible Work Environment- With 60% remote workforce, Canaries can work virtually from almost anywhere in the US
• Targeted base salary: $92,228 - $130,000 per year
• Bonus program eligibility
• Stock options eligibility