Partner Marketing Manager

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Recast Software

πŸ“Remote - Netherlands

Job highlights

Summary

Join Recast Software as a Partner Marketing Manager in the Netherlands! Reporting to the Director of Partner Marketing, you will develop and execute impactful marketing programs to drive partner sales. Collaborate with internal and external teams to ensure alignment with business objectives and maximize ROI. This role involves approximately 30% travel across the EMEA region. Responsibilities include event planning, co-marketing opportunity development, lead management, budget management, tactical innovation, cross-functional collaboration, partner relationship building, and performance reporting. The ideal candidate possesses 3+ years of B2B partner marketing experience and proficiency with MarTech tools.

Requirements

  • 3+ years of experience in B2B marketing, specifically in partner/channel marketing as well as event strategy and execution
  • Proficiency with MarTech tools (e.g., Salesforce, Marketo, On24) is essential
  • Proven ability to manage complex projects from start to finish, balancing multiple priorities and deadlines
  • Creative, proactive thinker with a data-driven mindset and a passion for testing new marketing tactics
  • Ability to work both independently and collaboratively in a fast-paced, dynamic environment
  • Excellent written and verbal communication skills

Responsibilities

  • Oversee the logistics and execution of partner co-marketing events, including managing vendor relationships, negotiating contracts, creating joint campaign strategies, coordinating lead flow, and ensuring clear communication between internal teams and external partners
  • Identify and evaluate co-marketing opportunities with partners and agencies, ensuring alignment with overall business objectives. Develop and execute joint campaigns that drive mutual value, foster deeper partner engagement, and support partner sales efforts
  • Collaborate with the Channel Management team to track and report on lead generation, qualification, and conversion from co-marketing initiatives. Ensure proper lead follow-up and routing, while optimizing the partner sales process to maximize conversion and pipeline growth
  • Manage the Market Development Fund (MDF) budget, tracking spend and measuring the ROI of co-marketing campaigns. Ensure funds are allocated efficiently to support partner initiatives that deliver measurable business impact and align with broader sales goals
  • Recommend and pilot new partner marketing strategies and tactics to drive channel pipeline growth and improve campaign efficiency. Regularly test innovative approaches to enhance partner collaboration and maximize marketing effectiveness
  • Work closely with global teams, including Sales, Field Marketing, Channel Managers, and Solutions Engineers, to execute high-impact channel programs. Ensure seamless alignment across internal and partner teams to deliver joint campaigns that achieve business goals
  • Build and maintain strong relationships with key partners, providing them with the resources, tools, and insights needed to execute successful co-marketing initiatives. Enable partners to effectively leverage marketing assets to drive product adoption and sales
  • Analyze the performance of partner initiatives, tracking key metrics such as leads, pipeline, revenue, and ROI. Provide actionable, data-driven insights and recommendations to senior leadership to optimize future co-marketing campaigns

Preferred Qualifications

  • Strong experience in the technology industry (preferably B2B technology) is highly preferred
  • Fluency in Dutch is a plus

Benefits

  • In addition to salary, cash compensation for this role also includes 7.5% annual discretionary company bonus potential. Salary will vary based on experience, skills, and location
  • Commuting allowance
  • Internet reimbursement
  • Pension
  • Company laptop
  • Company cell phone or reimbursement
  • Work-life balance and remote work options

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