Partner Marketing Manager

Summary

Join Later as our Partner Marketing Manager and build our global partner marketing strategy from the ground up. You will collaborate with strategic partners like Meta, LinkedIn, and TikTok to create integrated campaigns that boost brand awareness. Responsibilities include developing and executing joint marketing programs, managing budgets, and analyzing campaign performance. You will work closely with various teams, including Product, Customer Marketing, Content, Creative, Growth, and PR. This highly visible role is crucial for Later's growth and reports to the Director of Product Marketing. The ideal candidate possesses 5+ years of partner or product marketing experience, strong analytical and communication skills, and a proactive, results-driven attitude.

Requirements

• 5+ years of partner and / or product marketing experience
• Strong experience of partner marketing motions, working with strategic partners to achieve business goals. Bonus for experienced relationships working with social media companies such as Meta, LinkedIn and TikTok
• Strong strategic, analytical, organizational, and problem-solving skills. You must be comfortable making decisions based on data
• Scrappy, “do-what-it-takes” attitude and a bias for action
• Excellent people and project leadership skills. A proven track record launching new products and campaigns
• Track record of successfully collaborating with and influencing product management, revenue and marketing teams
• Exceptional written and oral communication skills
• Expertise with Microsoft Powerpoint and Google Slides. Proficiency with Adobe Photoshop and/or Figma
• Bachelor’s degree or demonstrated professional equivalent skill

Responsibilities

• Create and lead Later’s partner marketing strategy. You will work closely with Later’s strategic partners–that span a variety of social networks and technology integrations–to identify opportunities and develop integrated campaigns that effectively increase Later and our partners’ awareness and perception in the marketplace
• Build and nurture marketing relationships with strategic partners incl. Meta, LinkedIn and TikTok
• Proactively work with strategic partners to brainstorm joint marketing programs, working closely with our Partnerships team to align priorities and goals
• Set partner marketing and campaign goals, define KPIs and develop rituals to communicate performance to key stakeholders
• You will source and execute on joint opportunities, for us to collaborate around great experiences, for brands and creators alike
• Manage funding requests, co-marketing budgets, and reporting to measure ROI effectiveness and pipeline impact
• Partner with the broader Product and Customer Marketing team to bring new partner product capabilities to life, maximizing the impact and reach of launches for our industry-leading solutions
• Work with the broader marketing team (PR, events, creative, content) to build partner campaigns and ensure success of the program
• Drive ongoing communication with partners, executive team and collaborators to keep them informed of our progress and deepen relationships
• Analyze performance of campaigns to determine any necessary optimization and plan for future programs
• Develop a deep understanding of Later’s marketing strategy, product roadmap, processes and best practices

Preferred Qualifications

• Experience at a high growth Software-as-a-Service or technology company, or marketing agency
• Advanced degree such as an MBA

Benefits

Salary Range: $135,000 - 150,000