Partner Marketing Manager

Summary

Join Procore's Marketing team as a Partner Marketing Manager for AWS! You will lead efforts promoting Procore solutions on the AWS Marketplace, driving awareness, adoption, and sales growth. This role involves collaborating with internal teams and AWS to manage partner programs, create marketing campaigns, and analyze results. You will be responsible for developing sales enablement materials and ensuring alignment with business goals. The position is remote in the US and requires 5+ years of B2B marketing experience with a strong understanding of the AWS ecosystem. Immediate start is preferred.

Requirements

• 5+ years in B2B marketing and fluency in the strategy, tactics, metrics, and best practices for growing awareness and demand generation, preferably in SaaS
• Extensive knowledge of the AWS Marketplace, the AWS Partner program, AWS Partner Central, and expertise in managing AWS-related processes such as funding and reimbursements through AWS Payee Central
• Strong collaboration and teamwork skills to work effectively with cross-functional teams, including AWS GTM teams, Sales, Product Marketing, and other internal departments
• Proficiency in creating and delivering sales enablement materials, including tailored messaging, use cases, webinars and event management to drive customer engagement through the sales funnel
• Ability to analyze and optimize campaign performance, ensuring alignment with business goals and maximizing ROI while adhering to AWS Partner program metrics
• Collaboration with analytics and reporting teams to provide insights and ROI analysis across all programs
• Excellent communication and organizational skills to align quarterly and annual marketing initiatives with business objectives and keep stakeholders informed and engaged
• Bachelor's Degree in Marketing or Business, or comparable work experience

Responsibilities

• Create and implement a strategic AWS roadmap alongside a detailed annual marketing plan to enhance the visibility, increase sales and accelerate deal velocity of Procore solutions on AWS Marketplace
• Spearhead co-marketing efforts with AWS Marketplace to foster mutual growth and strengthen the partnership. This includes co-branded collateral, sales enablement kits, webinars, co-branded events, win-wires, sponsorships etc
• Work with analytics team to provide reporting and recommendations based on data from all programs. Analyze results and provide recommendations and insights or continuous improvements
• Lead AWS Marketplace Partner Program(s), including evaluating eligibility for funding, leveraging AWS GTM resources, adapting marketing toolkits, executing partner program initiatives, and achieving pipeline and stretch goals set by AWS Marketing
• Develop and implement AWS focused integrated marketing campaigns and events utilizing allocated budget to achieve demand generation, enhance customer engagement, and drive pipeline growth
• Collaborate with the dedicated AWS Account team through weekly updates to ensure the AWS vertical sales teams are engaged and well-informed about Procore and manage product listings on AWS marketplace
• Working with Product Marketing and Sales Enablement, equip sales teams and SDRs with customer-obsessed, tailored materials with compelling messaging to drive customer progression through the sales funnel. This will include sales enablement assets, use cases, battlecards and innovative sponsorships etc
• Collaborate closely with teams across the business to communicate to the AWS GTM team how Procore is aligning on quarterly and annual marketing initiatives using the company's business goals and meeting AWS Partner program metrics
• With deep knowledge of the AWS Partner program and AWS Partner Central, track campaign performance and analyze data to deliver ROI to meet funding guidelines and manage reimbursements through AWS Payee Central

Preferred Qualifications

Coordinate with Procore sales and partner team to collaborate on other partner program activations, creating templates and GTM programs

Benefits

• Generous paid time off
• Healthcare coverage
• Career enrichment and development programs