Partner Marketing Manager

Summary

Join Xentral's Marketing team and help expand and activate our partner network. As a (Senior) Partner Marketing Manager, you will be responsible for developing and implementing our partner marketing strategy, collaborating closely with partners and internal teams. Your mission will be to build a strong and sustainable partner ecosystem, establishing Xentral as a leading ERP solution provider. You will have the opportunity to shape various areas and significantly influence strategic decisions within our growing marketing team. The role reports directly to the Head of Marketing. We offer a flexible work environment, competitive compensation and benefits, professional development opportunities, and a diverse and inclusive culture.

Requirements

• 5+ years of experience in B2B SaaS marketing, ideally in partner or channel marketing
• Experience in collaborating with sales partners, resellers, or technology partners to expand market reach
• A good understanding of demand generation, content marketing, and lead nurturing strategies
• Hands-on mentality with a strategic mindset and willingness to take on operational tasks
• Strong communication skills and experience working with internal and external stakeholders
• Analytical thinking and experience with marketing analytics tools for performance measurement

Responsibilities

• Develop and implement a holistic partner marketing strategy to acquire, retain, and activate sales partners
• Plan and execute co-marketing campaigns in close collaboration with partners to increase lead generation
• Develop marketing materials, enablement content, and training programs to support our partners
• Build and maintain strong relationships with partners through regular communication and joint success measurement
• Manage and optimize joint events, webinars, and other activities
• Collaborate with internal teams such as Demand Generation, Content, Design, and Sales to optimally utilize synergies
• Analyze success and report on partner marketing activities based on relevant KPIs and continuously optimize the strategy

Benefits

• Flexible Work Environment: Enjoy remote work options across Europe or from our office-hubs in Augsburg, Amsterdam, Berlin, Munich, and Lohne (Oldenburg), along with flexible working hours
• Competitive Compensation & Comprehensive Benefits: Attractive salary packages and a generous leave policy that includes 28 annual leave days, special leave days, and nursing care days. Our comprehensive benefits package also provides a monthly voucher to choose from a variety of providers, including Urban Sports Club, grocery stores, entertainment, and lifestyle options. Additionally, we equip all employees with state-of-the-art home office equipment and offer a 50% subsidy on private pension plans for permanent employees in Germany
• Professional Growth & Development: Benefit from a significant budget dedicated to learning and personal development, supporting your career growth and continuous learning
• Inclusive & Engaging Culture: Participate in virtual and in-person company events and in our yearly culture connect days, fostering a collaborative and vibrant company culture with minimal hierarchies and respectful communication
• Diverse & International Team: Work alongside a multicultural and international team across 17 different work locations within Europe and 32 nationalities, embracing diversity and a global perspective