Performance Manager

Summary

Join WindshieldHUB, a national leader in on-demand auto glass repair and replacement, as their Meta Ads Performance Manager. This senior, fully remote position based in Lahore, Pakistan, requires managing and optimizing paid social campaigns across Meta platforms to generate leads and drive order conversions. You will own the customer acquisition funnel, analyze campaign performance, collaborate with various teams, implement A/B testing, and report on campaign insights. The ideal candidate has 5+ years of experience managing Meta ads for lead generation and order conversion, proven success in optimizing campaigns for business results, and expertise in Meta Ads Manager and full-funnel optimization. A dedicated home office in Lahore with reliable high-speed internet is mandatory. This role offers competitive compensation, a supportive team culture, and the opportunity to make a measurable impact on company growth.

Requirements

• Minimum 5 years of hands-on experience managing Meta (Facebook/Instagram) ads for lead generation and order conversion, deally within service-based or local business sectors
• Proven success in optimizing campaigns for business results, with clear examples of achieving substantial order and revenue growth—not just lead generation
• Expert proficiency in Meta Ads Manager, pixel/event tracking, custom and lookalike audiences, and attribution models
• Strong experience in full-funnel optimization, including landing page and sales process alignment
• Advanced analytical and reporting skills; ability to translate data insights into actionable business strategies
• Excellent communication, collaboration, and organizational skills; demonstrated ability to work within a large, cross-functional team
• Must have a private, dedicated, and fully equipped home office in Lahore with reliable high-speed internet, up-to-date computer, and a quiet environment suitable for professional work

Responsibilities

• Develop, manage, and optimize paid social campaigns across Meta platforms (Facebook, Instagram, Messenger) to generate high-quality leads and drive order conversions
• Own the full customer acquisition funnel—from audience targeting and creative development to landing page optimization and sales handoff
• Rigorously analyze campaign performance, including cost per acquisition (CPA), cost per order, and return on investment (ROI), using advanced tracking and attribution methodologies
• Collaborate remotely with the Marketing Department, sales, and customer service teams to ensure timely follow-up and maximize conversion rates
• Implement A/B testing strategies for ad creatives, targeting, and landing pages to continually improve performance
• Prepare and deliver comprehensive reports on campaign insights, trends,and actionable recommendations to senior leadership, focusing on business KPIs and revenue impact
• Remain up to date on Meta Ads innovations, platform changes, and best practices to maintain a competitive edge
• Mentor and provide guidance to junior team members as needed

Preferred Qualifications

• Meta Blueprint Certification or similar credentials preferred (may be substituted by exceptional experience)
• Proficiency with CRM and lead management tools is a strong plus

Benefits

• Professional remote position—work from a dedicated home office in Lahore, ensuring focus and confidentiality
• Be part of a large, dynamic Marketing Department that values expertise, accountability, and innovation
• Direct ownership of Meta Ads performance for a rapidly growing national brand
• Make a measurable impact on company growth and success
• Competitive compensation, commensurate with experience and results
• Supportive, collaborative team culture committed to continuous improvement