Senior Manager, Performance Marketing

Summary

Join Archive's mission to revolutionize consumer shopping behavior by promoting sustainable practices. As a Senior Manager of Performance Marketing, you will play a pivotal role in driving marketing success for our brand partners' resale sites. This strategic and executional role demands expertise in DTC e-commerce marketing across various channels, including Google Ads, Meta, TikTok, and email, to boost traffic and conversions. You will be responsible for developing and implementing marketing campaigns that significantly expand brand resale initiatives. This position necessitates close collaboration with brand partners and a thorough understanding of retail and resale marketing strategies. Experience in resale or re-commerce is highly valued. The role offers a unique opportunity to contribute to the growth of the booming secondhand market and make a positive impact on the environment.

Requirements

• Marketing Expert: 5+ years of experience in performance marketing, with a strong background in DTC e-commerce
• Experience in retail, resale, or circular economy business models is a major plus
• Omnichannel Experience: Strong proficiency across digital marketing platforms (Google Ads, Meta, TikTok, Klaviyo, etc.), SEO, and organic strategies
• Strategic & Hands-On: Ability to develop high-level marketing strategies while also executing and optimizing campaigns directly
• Analytical & Data-Driven: Experience leveraging marketing analytics to inform decision-making and improve campaign performance
• Collaborative & Brand-Focused: Ability to work closely with brand partners to align on marketing initiatives and drive mutual success

Responsibilities

• Develop and execute data-driven marketing campaigns across paid, owned, and earned channels to drive resale growth
• Optimize performance marketing initiatives, tracking key metrics and making data-informed adjustments
• Create scalable marketing playbooks and best practices to streamline execution across brand partners
• Set clear KPIs, conduct A/B testing, and analyze campaign data to maximize ROI
• Collaborate cross-functionally with Brand Success, Sales, and Product teams to align marketing efforts with business goals

Preferred Qualifications

• Experience with advertising used, secondhand, or preowned products
• Agency experience and comfortable working with clients

Benefits

• Employee and dependent healthcare
• 401(k) enrollment
• Remote-first, with an office in NYC and optional in-person work for those located in the area
• Company offsites twice a year