Performance Marketing Director

Summary

Join Trialfacts, a remote company advancing medical research, as their Performance Marketing Director. This leadership role involves spearheading participant recruitment for health research, scaling multi-channel marketing, and building a high-performing team. You will strategize and innovate using a data-driven approach, diversifying advertising channels and maximizing campaign effectiveness. The position offers unlimited paid leave, total compensation 20% above market, and a remote work environment. You'll contribute to key company decisions and have access to professional development opportunities. This is an ideal role for a performance marketing expert with experience leading teams and driving results.

Requirements

• Have experience building and leading marketing teams, coaching talent, and driving performance
• Have a strong track record in multi-channel performance marketing, advertising, or lead generation
• Possess a strong background in designing and executing lead generation strategies that drive high-quality conversions
• Take a bias for action, drive campaigns to completion, and use performance data to optimize results. Collaborate with Client Success to improve bottom-of-funnel conversions
• Use data to inform strategic decisions
• Adapt to a fast-moving, entrepreneurial environment and solve problems creatively in a regulated industry

Responsibilities

• Spearhead participant recruitment, ensuring a steady flow of study participants for our clients’ health research
• Scale multi-channel marketing across social, video, search, display, native, and programmatic platforms
• Expand database marketing (email, SMS, automation) to boost referrals and repeat participation
• Restructure and elevate the team to build a high-performance culture
• Ensure the right talent, roles, and leadership structure are in place to meet department KPIs and company objectives
• Enhance patient recruitment with a data-driven approach
• Diversify advertising channels, reduce reliance on Meta, and maximize campaign effectiveness

Preferred Qualifications

• Experience in participant recruitment and medical advertising
• Experience working in an agency setting, managing multiple campaigns, and optimizing performance across various clients and industries
• Analytics experience

Benefits

• 100% remote, forever
• Unlimited paid leave
• Total compensation 20% above market
• Set your own hours
• Work from anywhere with a good internet connection
• Work with research teams from organizations like AstraZeneca, Harvard, and Stanford
• Join our high-performing leadership team and contribute to key company decisions
• Access professional development, courses, and training programs
• Contribute to health research while developing leadership and strategic skills with growth opportunities in a fast-evolving company