Performance Marketing Director

Summary

Join PetLab Co., a leading DTC pet supplement company, as their Performance Marketing Director for Canada. This 100% remote (USA-based) role requires a highly skilled individual to lead and manage performance marketing campaigns across various channels, achieving aggressive revenue and customer acquisition targets. You will be responsible for end-to-end campaign management, from planning and execution to optimization and profitability. The ideal candidate possesses extensive experience in direct response marketing, paid social and search, creative collaboration, and P&L management. A strong analytical background and data-driven approach are essential. PetLab Co. offers a competitive salary, comprehensive benefits, and a fast-paced, collaborative work environment.

Requirements

• 7-10 Years in Performance Marketing: Proven experience managing $1M+ in monthly ad spend across platforms like Meta (Facebook/Instagram) and Google Ads
• Direct Response E-com Expert: Heavy exposure to direct response marketing, including creative, media, and funnel optimization
• Data Obsessed: Proficient in analytics platforms and Excel, with a knack for uncovering patterns and opportunities in data
• Strategic Thinker & Doer: Capable of developing high-level strategies and executing them with precision
• High-Growth Mindset: Energized by a fast-paced, high-velocity environment where conditions evolve rapidly
• P&L Management: Experience balancing revenue growth with profitability targets
• Exceptional Communicator: Clear and concise in articulating ideas, strategies, and results

Responsibilities

• Manage campaigns from A to Z – from planning and execution to optimization and profitability
• Partnering with creative teams to develop and test impactful ad concepts
• Hands-on management and optimization of campaigns across Meta, Google, and other platforms. This would involve producing engaging ad copy, structuring and building ad campaigns from scratch and monitoring their performance real time
• Diving into campaign data to uncover actionable insights and inform strategy
• Identifying new opportunities, planning campaigns, and iterating on successful initiatives

Benefits

• Comprehensive Health/Dental/Vision + Life/Disability Insurance
• 20 Days PTO