Performance Marketing Director

Summary

Join PetLab Co., a leading DTC pet supplement company, as their Performance Marketing Director for the Canadian market. This hybrid or remote role (UK based) requires a highly skilled individual to lead and execute performance marketing campaigns across various channels. You will be responsible for managing significant ad budgets, optimizing campaigns, and collaborating with creative teams. The ideal candidate possesses extensive experience in direct response marketing, paid social and search, and P&L management. PetLab Co. offers a collaborative and data-driven environment with various benefits, including generous leave, flexible working hours, and professional development opportunities.

Requirements

• 7-10 Years in Performance Marketing: Proven experience managing $1M+ in monthly ad spend across platforms like Meta (Facebook/Instagram) and Google Ads
• Direct Response E-com Expert: Heavy exposure to direct response marketing, including creative, media, and funnel optimization
• Data Obsessed: Proficient in analytics platforms and Excel, with a knack for uncovering patterns and opportunities in data
• Strategic Thinker & Doer: Capable of developing high-level strategies and executing them with precision
• High-Growth Mindset: Energized by a fast-paced, high-velocity environment where conditions evolve rapidly
• P&L Management: Experience balancing revenue growth with profitability targets
• Exceptional Communicator: Clear and concise in articulating ideas, strategies, and results

Responsibilities

• Manage campaigns from A to Z – from planning and execution to optimization and profitability
• Partnering with creative teams to develop and test impactful ad concepts
• Hands-on management and optimization of campaigns across Meta, Google, and other platforms. This would involve producing engaging ad copy, structuring and building ad campaigns from scratch and monitoring their performance real time
• Diving into campaign data to uncover actionable insights and inform strategy
• Identifying new opportunities, planning campaigns, and iterating on successful initiatives

Benefits

• Private Health Care through Vitality
• Generous Annual Leave - 28 days + public and bank holidays
• Flexible Working Hours – We focus on results and trust people to manage their time, whether working from home, while travelling, or in the office!
• Help@Hand – Employee Assistance Programme
• Royal London Pension Scheme – We offer a workplace pension scheme with one of the UK’s leading providers of group pensions. With an employer contribution of 5%!
• Enhanced Maternity / Paternity / Adoption Leave – because time with new family members is important!
• Puppy Therapy – working in partnership with Paws in Work to provide a boost of oxytocin twice a year
• Generous Learning and development budget – We always want you to keep learning
• Free breakfast, fruits and snacks – refuel and revitalise with free munchies in the office
• Working Environment – dogs are welcome!
• Life Assurance – In the event of your death, while employed by us, your chosen beneficiaries will be provided with a tax-free lump sum equivalent of four times your basic salary
• Gympass – All in one subscription bringing you the largest selection of gyms, studios and apps
• Electric Vehicle Scheme – Employees sacrifice salary in return for a new electric car, typically saving 30-40% of costs through income and tax and national insurance
• Give Back Day – An extra day off in the year to volunteer plus a £50 contribution to your chosen charity
• Health Cash Benefit – We offer the bronze package with enables you to claim a certain amount of cashback when you pay for something that is health related, i.e dental