Backflip is hiring a
Performance Marketing Manager

Summary

The job is for a Performance Marketing Manager at Backflip, a fast-growing real estate FinTech startup. The role involves leading paid growth and digital marketing campaigns, collaborating with the broader marketing & product team, and ensuring the company executes at the highest standards.

Requirements

• Bachelor's degree in a related field such as Business, Marketing, Statistics, Psychology, Communications, or other business or data related degree
• Must have hands-on experience with Google Ads, Meta, Paid Search etc
• 3-4 years work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels
• Demonstrate past accomplishments in creating campaigns that substantially increased revenue and user growth
• Experience driving scalable, sustainable growth strategies through testing, measuring and iteration frameworks
• Data driven and analytical with the ability to assess campaign performance, identify consumer behavior, creative opportunities and manage cost per acquisition targets
• Self-motivated with the drive to build impactful campaigns and deliver ROI
• Highly collaborative with a strong bias for action

Responsibilities

• Lead performance marketing on Meta, Google, and other paid social channels as determined
• Build and manage acquisition budgets and KPI targets with the CMO
• Continually evaluate cross-channel spend to maximize revenue while optimizing to the lowest cost per acquisition possible
• Oversee test strategies and innovation of creative assets
• Collaborate with the broader marketing & product team to guide A/B creative tests, landing page tests, and spend scaling tests
• Optimize website content and landing pages across all campaigns
• Establish and surpass acquisition KPIs creating daily, weekly, monthly, and quarterly reporting
• Utilize consumer insights to inform marketing strategies and identify opportunities for growth within the competitive landscape
• Implement new processes to keep up with the demands of the growing business and changing performance marketing landscape

Preferred Qualifications

Prior experience at a B2C start up strongly preferred; must have experience managing campaigns in house

Benefits

• $110 - $145 a year (Base Salary + Performance Bonus)
• Equity stock options
• 100% paid health care
• 401K + company match