DataCamp is hiring a
Senior Performance Marketing Manager

Summary

Join us at DataCamp, a leading platform for data science and analytics education, as we seek a Senior Performance Marketing Manager to lead our efforts in exploring and scaling new paid media channels. You'll be responsible for testing, iterating, and optimizing our presence on platforms like TikTok, Google DemandGen, and YouTube.

Requirements

• Proven experience (+5 years) in managing multiple paid social channels, with a strong track record of driving results
• Strong analytical abilities to assess campaign performance and make data-driven decisions
• Creative mindset to develop compelling campaigns that resonate with our target audience
• Ability to take full ownership of budget and results, driving initiatives from start to finish
• Excellent communication and collaboration skills to work effectively with cross-functional teams
• Flexibility to adapt to new platforms, trends, and strategies in a fast-paced environment

Responsibilities

• Test, iterate, and scale new paid media channels, starting with TikTok, Google DemandGen, and YouTube
• Own and manage the budget for new channel initiatives, ensuring optimal allocation and performance
• Continuously analyze and optimize campaigns to drive maximum ROI
• Develop and execute strategies to enhance our presence and performance across multiple paid social channels
• Work closely with the creative, analytics, and broader marketing teams to align on goals and execute campaigns
• Provide regular updates and insights to the VP of Acquisition on campaign performance and growth opportunities
• Stay ahead of industry trends and leverage new tools and techniques to keep our marketing efforts cutting-edge