Remote Performance Marketing Manager

Summary

The Performance Marketing Manager role at Amaze involves driving customer acquisition and engagement through digital marketing channels in India and Europe/UK regions. The candidate should have 5+ years of experience in performance marketing, strong analytical skills, proficiency with marketing tools, excellent communication and project management skills, and the ability to work in a fast-paced environment.

Requirements

• 5+ years of experience in performance marketing, digital marketing, or a related field
• Proven track record of managing and optimizing digital marketing campaigns across various channels
• Strong analytical skills with experience in data analysis, conversion optimization, and using data-driven insights to drive marketing strategy
• Proficiency with marketing tools and platforms such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, Google Analytics, and others
• Excellent communication and project management skills
• Ability to work in a fast-paced environment and manage multiple projects simultaneously
• Strong understanding of customer segmentation, targeting, and personalized marketing approaches

Responsibilities

• Develop and execute performance marketing strategies across multiple channels in India and Europe/UK, including Google Ads, Meta, LinkedIn, and other relevant platforms
• Manage and optimize paid search, display, social, and retargeting campaigns to achieve key performance indicators (KPIs) such as CPA, ROAS, CTR, and conversion rates as it relates to the India and UK regions
• Conduct A/B testing and other experiments to identify the best-performing creatives, landing pages, and targeting strategies
• Collaborate with the creative team to develop compelling ad copy, visuals, and video content that drive engagement and conversions
• Monitor and analyze campaign performance data, generating actionable insights and presenting findings to stakeholders
• Utilize web analytics tools like Google Analytics, SEMrush, and others to monitor and report on key metrics and campaign performance
• Develop and manage the marketing budget, ensuring optimal allocation of resources to achieve maximum ROI
• Stay up-to-date with the latest digital marketing trends, tools, and best practices to continually improve performance marketing efforts and test into new channels
• Work closely with cross-functional teams, including product, sales, and analytics, to align marketing strategies with business goals

Benefits

• Competitive salary
• Company Stock/Option Plan
• Flexible daily working hours, we value work-life balance
• Competitive Health Plan
• Company Benefits and Perks