Performance Marketing Manager

Summary

Join Health-E Commerce as their Performance Marketing Manager and serve as the key liaison between the marketing agency and internal teams. You will manage and optimize paid campaigns across various channels, including Meta Ads and Google Ads, while also launching and executing new test channels. This role demands strategic analysis to drive scalable growth, meet ROAS targets, and create comprehensive reporting. Success requires strong data analysis, project management skills, and cross-functional collaboration. The ideal candidate will have a proven track record in performance marketing within e-commerce, along with experience in data analytics and A/B testing. This position offers a unique opportunity to shape performance marketing strategy and contribute to the company's growth trajectory.

Requirements

• 3-5 years of experience in performance marketing, preferably in e-commerce and/or retail
• Hands on channel management experience on Meta and Google Ads
• Experience utilizing data analytics tools including Google Analytics and/or media measurement platforms (MMPs), to produce and/or monitor full-funnel reporting (data driven decision-making)
• Analytical and creative problem solver with a strong curiosity to find scalable new growth opportunities
• Ability to define and execute on informative A/B tests as well as communicate learnings and next steps based on results
• Demonstrated results must include optimizing for revenue/traffic growth
• Comfortable with project management tools and building new best practices for working cross functionally
• Exceptional storytelling and communication skills
• Proficiency in Microsoft Excel and Google Sheets

Responsibilities

• Be the primary liaison between our performance marketing agency and internal teams
• Manage and optimize paid campaigns across channels, including Meta Ads, Google Ads, Display, Affiliate, and CTV
• Support the launch and execution of new test channels
• Strategize and analyze performance to drive scalable growth to meet ROAS targets
• Lead budget tracking, performance goals, and cross-functional collaboration to achieve business results
• Create reporting and monitor key performance metrics including spend, revenue, ROAS, and budgets
• Maintain a robust A/B testing schedule in conjunction with agency and channel leads, and communicate results to the leadership team
• Leverage customer segmentation and target market inputs to optimize media performance
• Work closely with creative and ecommerce teams to develop high performing ads
• Drive operational excellence across performance marketing channels

Benefits

• Compensation: $100,000 - $125,000
• Discretionary Annual Bonus Eligibility: Up to 15%
• Medical, Dental, Vision, and 401K with a company match
• Dependent Care, FSA & HSA accounts
• Paid Parental & Bonding Leave
• Flexible PTO & office closure on all major holidays
• Monthly wellness & internet reimbursements
• Professional development including certification support & leadership coaching
• Mental Health resources
• 100% remote within the United States
• Must be able to work EST hours