Senior Performance Marketing Manager

Summary

Join Tailscale as a Senior Performance Marketing Manager to own and scale our paid marketing channels. You will manage and optimize Tailscale’s investment across various channels, including SEM, paid social, and out-of-home advertising. This high-impact role is central to our go-to-market strategy and directly contributes to both self-serve and sales revenue goals. The position offers opportunities for growth into a team lead role. The ideal candidate possesses deep curiosity about target audiences, extensive hands-on experience with advertising technology, and a proven track record of high ROI. You will be responsible for developing and executing an experimentation roadmap to drive traffic, subscriptions, and sales. This role requires strong analytical skills and cross-functional collaboration.

Requirements

• 4-7+ years of experience in B2B performance marketing, preferably at a high-growth SaaS company
• Demonstrated ability to scale and optimize paid programs across multiple channels (SEM, display, video, social, OOH, etc.)
• Strong analytical mindset with comfort using tools like Looker, Google Analytics, and Excel/Sheets
• A clear communicator and strategic thinker who can simplify complex problems and drive cross-functional alignment
• A program manager who thinks in systems, templates, and repeatable playbooks
• Outcome-orientation and a desire to build the best performance marketing program in the industry
• Relentless curiosity about our target audiences, Tailscale users, and Tailscale itself
• Comfort with ambiguity and a willingness to experiment and iterate quickly

Responsibilities

• Own and operate our paid marketing program end-to-end, including strategy, execution, measurement, and optimization
• Manage spend and campaigns across Google Ads, Bing, YouTube, LinkedIn, Reddit, newsletters, podcasts, billboards, and other growth channels
• Develop and execute an experimentation roadmap across performance and brand campaigns to drive traffic, organization activations, subscriptions, and sales pipeline
• Define and track key metrics (CAC, payback, activation rate, ROAS, LTV:CAC, etc.) in partnership with growth, sales, data, and finance
• Write creative briefs and partner with brand and content teams to develop compelling ad creative
• Analyze campaign performance and share insights and recommendations across the team
• Support major campaign motions including product launches, competitor takeouts, and account-based marketing (ABM) initiatives
• Collaborate cross-functionally with product marketing, lifecycle, comms, SEO, and web to ensure performance programs amplify our broader GTM strategy
• Stay current on ad platform changes, best practices, and SaaS benchmarks

Preferred Qualifications

• You are a Tailscale user
• Experience at a developer tools, infrastructure, networking, or security startup
• Desire to become a people manager

Benefits

• An inclusive, flexible environment where you can be your authentic self
• A competitive total compensation package. This includes a base salary, an equity incentive plan and variable commission (for quota-based roles)
• Comprehensive group benefits with no waiting period. Take advantage of coverage for health, vision, dental, and more for you and your family!
• Remote first company —most of our teams work fully remotely
• Enjoy a change of scenery wherever you can get wifi, participate in virtual and in-person social events, and leverage our corporate co-working program to visit WeWork (or other similar spaces near you)
• Some roles require in-office collaboration depending on team needs, which will be clearly noted in the job description
• Connect with other Tailscalars IRL. Attend our annual company retreat, participate in team/department off-sites, or use your individual travel budget to meet up with team members in Canada, the US, or the UK
• Support for your personal and professional development. Grow your career thoughtfully with $1500 USD annually for professional development, or take advantage of mentorship, coaching, and internal promotion opportunities
• Paid time off and a healthy work-life integration
• Our flexible, paid time off program supports you for any situation life throws your way, whether moving homes or travelling the world!
• A build-your-own home office setup
• You choose your own company-owned laptop (Mac or PC), receive a monthly home internet reimbursement, and $1000 USD to customize your workstation to make it your own
• Generous parental leave program from your first day
• We care about your life outside of work and encourage new parents to take advantage of parental leave top-ups for up to 26 weeks