Plivo is hiring a
Performance Marketing Manager in India

Summary

Plivo is seeking a seasoned Performance Marketing Manager with a deep understanding of the SaaS landscape, particularly within the US market. The ideal candidate will have extensive experience in ABM campaigns and proficiency in using platforms like LinkedIn Ads, Google Ads, and other ABM tools. The role involves developing performance marketing strategies, managing budgets, collaborating with sales and product teams, analyzing campaign performance metrics, and staying updated with industry trends.

Requirements

• Bachelor's degree with a Minimum of 7 years of overall marketing experience with at least 5 years in the SaaS industry
• 3+ years of hands-on experience managing marketing initiatives targeting the US market
• Proven track record of successfully executing ABM campaigns on a global scale for a minimum of 4 years
• Expertise in LinkedIn Ads, and Google Ads, and proficiency in other ABM tools
• Strong analytical skills with knowledge in GA4 and Lookerstudio

Responsibilities

• Develop and execute performance marketing strategies tailored to drive user acquisition, engagement, and retention
• Oversee and optimize ABM campaigns on a global scale, ensuring alignment with company objectives and target audience segments
• Manage and allocate budgets effectively across various marketing channels to maximize ROI
• Collaborate closely with the sales and product teams to align marketing efforts with business goals
• Analyze campaign performance metrics, identify trends, and provide actionable insights to enhance marketing effectiveness
• Stay updated with the latest trends and best practices in performance marketing, SaaS industry, and ABM strategies

Preferred Qualifications

Understanding SEO best practices is a plus

Benefits

• Remote first culture
• Home office Infra Allowance
• Industry-leading compensation and benefits
• Premium Healthcare/Wellness benefits for Employee and Family
• Open culture and working with a young and dynamic team
• Career advancement opportunities
• Generous vacation policy leading to great work life balance