Performance Marketing Manager

Summary

Join Shippo, the shipping layer of the internet, as a Performance Marketing Manager and play a key role in driving user acquisition through performance marketing channels, focusing on SEM. You will manage, optimize, and scale Google Ads campaigns, experiment with new acquisition channels, and analyze campaign performance to improve CAC and LTV. The ideal candidate possesses deep expertise in Google Ads, data analysis skills, and experience managing multi-million-dollar SEM campaigns. You will collaborate with cross-functional teams and manage campaign budgets effectively. Shippo offers a comprehensive benefits package including healthcare, flexible work arrangements, paid time off, and professional development opportunities.

Requirements

• 5+ years of hands-on experience in performance marketing with deep expertise in Google Ads/SEM in a B2B / software environment
• Demonstrated success optimizing multi-million-dollar SEM campaigns at scale with proven results in improving key metrics (CAC, conversion rates, ROAS)
• Experience running campaigns across various platforms including Meta, LinkedIn, Twitter, and Reddit
• Strong understanding of GA4, Google Tag Manager, and marketing attribution models
• Ability to analyze campaign data, derive insights, and make data-driven recommendations to improve performance
• Experience with Google Ads Editor, A/B testing tools (e.g. Optimizely), and BI platforms like Looker or Databricks
• Bachelor's degree in Marketing, Business, or related field (or equivalent practical experience)

Responsibilities

• Manage, optimize, and scale Google Ads campaigns to meet user acquisition targets with efficient CAC
• Implement advanced campaign structures, bidding strategies, and testing methodologies
• Continuously experiment across new and existing channels (Meta, LinkedIn, X, Reddit etc), identifying high-performing initiatives and scaling them into sustainable acquisition engines
• Conduct in-depth analysis of campaign performance, interpreting data to identify optimization opportunities and implementing data-driven improvements
• Conduct regular, extensive experimentation to facilitate rapid learning and application of any insights
• Work on improving conversion rates through landing page testing, audience segmentation, and messaging refinement
• Maintain accurate tracking across all marketing channels using GA4 and Google Tag Manager
• Create and manage comprehensive performance reports to communicate results and insights
• Partner with product, design, and finance teams to align marketing efforts with overall business objectives and ensure campaign effectiveness
• Efficiently allocate and manage campaign budgets across channels to maximize ROI and meet acquisition targets

Preferred Qualifications

• Results-Oriented: Focused on hitting and exceeding KPIs with a strong drive for continuous improvement
• Ownership Mentality: Able to push initiatives forward independently with guidance. Takes responsibility for outcomes
• Optimization Mindset: Thrives on finding small incremental gains that compound into significant results
• Curiosity: Eager to learn, test new approaches, and stay current with marketing trends and technologies
• Innovation: Excited to leverage AI and emerging technologies to enhance marketing effectiveness
• Adaptability: Comfortable working in a fast-paced environment where priorities may shift

Benefits

• Healthcare coverage for medical, dental, and vision (90% covered by the company, incl. dependents). Pets coverage is also available!
• Take-as-much-as-you-need vacation policy & flexible working
• One week-long company wide winter shutdown
• 3 Volunteer Days Off (VTOs)
• WFH stipend to set up your home office
• Charity donation match up to $100
• Dedicated programs, coaching, tools, and resources for your professional and career growth as well as an individual learning stipend for your personal and focused growth
• Fun team in person time through our Shippos Everywhere program which includes regular team and company off-sites throughout the year as well as local Shippo's gatherings