Account Manager, Performance Marketing

Summary

Join Later as an Account Manager and play a pivotal role in managing client, influencer, and affiliate relationships. You will be responsible for the end-to-end execution of marketing campaigns, achieving key objectives for brands using our Affiliate Marketing Platform, Mavely. This role demands a creative and data-driven approach, requiring you to identify and recruit influencers, negotiate contracts, develop campaign strategies, and monitor performance. You will also manage affiliate partnerships, optimize programs, and measure campaign effectiveness. Collaboration with internal teams is crucial for successful campaign execution, budget management, and reporting. Strong relationship management skills are essential for fostering positive interactions with all stakeholders.

Requirements

• 2-4 years experience in influencer marketing and affiliate marketing, preferably in a similar role
• Prior experience in an agency or talent management role/environment
• Experience working with industry-relevant influencer and social media management platform (examples: Later, CreatorIQ, Influential, Captiv8, Sprout Social)
• Innovative and strategic thinker with proven ability to develop creative solutions that drive successful campaigns and initiatives
• Excellent communication and interpersonal skills
• Ability to work with industry-relevant influencer management platforms
• Data-driven mindset with the ability to analyze campaign performance
• Proficiency in marketing analytics and tracking tools
• Strong strategic negotiation and contract management skills
• Familiarity with relevant industry trends and emerging platforms
• Strong organizational and project management skills
• Strong knowledge in Google Suite
• Ability to assume responsibility & exercise good judgment when making decisions within the scope of the position
• Ability to perform the job safely & with respect for others, including within brand safety guidelines and in accordance with FTC standards

Responsibilities

• Identify, research, and recruit suitable influencers and content creators for brand collaborations and partnerships
• Negotiate and manage influencer contracts, budgets, and deliverables
• Develop creative campaign concepts and strategies that align with brand values and goals
• Provide influencers with guidance, assets, and support to create high-quality content
• Monitor and analyze influencer performance, engagement metrics, and ROI
• Maintain positive relationships with clients and internal teams, acting as their main point of contact
• Manage relationships with affiliate partners, networks, and publishers
• Create and optimize affiliate marketing programs to drive traffic and sales
• Measure the effectiveness of affiliate campaigns
• Monitor affiliate performance, commissions, and payouts
• Develop promotional materials and assets for affiliate partners
• Work collaboratively with Account Coordinators and other support staff to execute full-scale campaigns end-to-end
• Monitor campaign budgets and allocate resources effectively to maximize ROI
• Implement tracking mechanisms to measure the success of campaigns
• Regularly analyze and report on campaign performance, adjusting strategies as needed
• Ensure compliance with relevant regulations and industry standards
• Foster strong relationships with influencers, affiliates, and partners
• Provide timely communication and support to address inquiries and concerns
• Identify opportunities for collaboration and partnership growth
• Resolve conflicts and issues that may arise during campaigns
• Any other duties assigned by management

Preferred Qualifications

Bachelor's degree in marketing, business, or a related field

Benefits

Salary Range: $65,000-75,000/ year