Toku is hiring a
Performance Marketing Manager

Summary

Toku is a crypto-native company that enables compliant compensation for teams in both fiat and tokens. They are looking for a Performance Marketing Manager to help with strategy and execution, campaign workflows, identifying new growth channels, and managing external media. The role requires 4+ years of relevant experience, strong storytelling skills, knowledge of advertising platforms, and the ability to work cross-functionally.

Requirements

• 4+ years of relevant experience in performance marketing
• Powerful storyteller: written, verbal, and visual
• Experience successfully developing, executing, and managing a performance marketing strategy with little oversight
• In-depth knowledge of advertising platforms, such as Facebook Ads, Google Ads, LinkedIn, Twitter, and more
• Experience planning and rolling out large-scale marketing campaigns and the ability to identify and drive improvements using a data-driven approach
• Experience in market research, messaging, positioning, and branding
• Experience in the SaaS industry and a startup environment is strongly preferred
• Self-starter attitude and the ability to execute new ideas with autonomy
• Ability to find the right balance between perfection and shipping quickly
• Demonstrated ability to work cross-functionally, move fast, and tirelessly iterate on feedback
• Someone who is excited to test, experiment, fail, and learn

Responsibilities

• Execute performance marketing strategy alongside the founders, bridging short-term execution and long-term vision
• Buying ads, targeting-retargeting profiles, and iterating quickly
• Expand market awareness and adoption of existing products
• Manage and execute campaign workflows, including segmentation and target management
• Write content, optimize SEO for the website/other channels
• Identify and develop new growth channels, and develop go-to-market strategies
• Help develop the story and strategy for our brand and online presence
• Own and drive all aspects of external media, including press releases, product landing pages, social media, and co-marketing with our partners

Preferred Qualifications

A hustler mentality, founding a company or building side projects is a plus!

Benefits

• Remote-first work culture
• Flexible working hours
• Competitive salary
• Competitive equity
• Apple laptop