Performance Marketing Manager - Customer Lifecycle

Summary

Join Greenlight Guru as a Performance Marketing Manager - Customer Lifecycle and contribute to the success of our medical device company clients. Reporting to the Chief Marketing Officer, you will design and execute marketing campaigns focused on post-sale metrics, including onboarding, migrations, product adoption, renewals, and expansion. Collaborate closely with the Customer Success team to align marketing initiatives with their goals. This hands-on role requires strong campaign execution skills, data analysis, and cross-functional collaboration. You will leverage marketing technology tools like Salesforce, HubSpot, and ChurnZero to optimize campaign performance and drive measurable outcomes. This is a remote position with a flexible work schedule and competitive benefits.

Requirements

• 5+ years of B2B SaaS marketing experience, with a focus on lifecycle, retention, or performance marketing programs targeting existing customers
• Demonstrated success executing marketing programs that drive measurable outcomes such as onboarding success, product adoption, renewals, migrations, and expansion
• Strong campaign execution skills with the ability to independently manage programs from brief through measurement
• Data-driven mindset with experience analyzing campaign performance and optimizing for impact
• Proven ability to collaborate cross-functionally, particularly with Customer Success and Product Marketing, to align on business goals and translate them into action
• Comfortable working in a high-velocity, resource-constrained environment with minimal structure or existing playbooks
• Proficiency with Salesforce required

Responsibilities

• Translate CS priorities into action: Collaborate closely with Customer Success to understand their strategic goals and turn them into scalable marketing initiatives that support onboarding, migration, adoption, expansion, renewal, and advocacy
• Own customer lifecycle campaigns: Plan and execute segmented marketing campaigns across key lifecycle stages, with a focus on driving measurable outcomes
• Own scaled customer communications: Lead 1:few and 1:many customer communications that support key lifecycle moments—such as product updates, onboarding guidance, migration offers, and renewal plays. Collaborate with Customer Success, who owns 1:1 outreach, to ensure alignment and message consistency. And, collaborate with Product on operational comms
• Segment and target effectively: Use customer data and lifecycle triggers to segment audiences, deliver insights to CS and the broader org about those customers (voice of customer), and deliver timely, relevant messaging aligned with their journey
• Optimize for performance: Understand the customer journey and how your campaigns will affect key outcomes. Track, analyze, and report on campaign performance towards those outcomes; test and iterate to maximize impact on KPIs
• Leverage Martech tools: Execute campaigns using Salesforce, HubSpot, ChurnZero, and other tools; manage workflows end-to-end in partnership with design and content resources
• Activate customer insights: Use behavioral and account signals to prioritize efforts and personalize communications that drive action, not just awareness
• Collaborate cross-functionally: Work closely with customer success, product, and marketing teams to ensure alignment on customer strategies, feedback loops, and customer marketing initiatives

Preferred Qualifications

• Experience with HubSpot, ChurnZero, and 6Sense preferred
• Experience with product-led growth motions strongly preferred
• Background in MedTech or other complex, regulated industries preferred but not required

Benefits

• Flexible Paid Time Off policy and working hours
• Home Office stipend for new hires
• Multiple Medical Insurance options, plus Dental and Vision
• 401k (with company match)
• Equity Program Eligibility (based on role and/or tenure)
• Paid Maternity and Paternity Leave
• Disability insurance