Growth Marketing Manager, Paid Social

Summary

Join Resident, a rapidly growing omnichannel retailer, as their dynamic Growth Marketing Manager, Paid Social! Reporting to the VP, Growth, you will be responsible for launching, managing, and optimizing paid social media advertising campaigns for the Ashley Home brand. This fully remote position, open to US residents only, requires 3+ years of experience managing paid social campaigns with a proven track record of driving ROI for e-commerce businesses. You will collaborate with creative and content teams, analyze campaign performance, and present findings to stakeholders. Resident offers a competitive salary, annual bonus potential, comprehensive benefits, and a remote-first work environment.

Requirements

• 3+ years of hands-on experience managing Paid Social campaigns
• Proven success in driving ROI-positive paid social campaigns for e-commerce businesses
• Familiarity with all relevant native Paid Social platform tools and UIs
• Strong analytical mindset with the ability to interpret data and optimize campaigns for maximum performance
• Experience using analytics tools such as Google Analytics, Looker, Data Studio, or similar platforms
• Experience thriving in a fast-paced, start-up environment with the ability to quickly adapt, iterate, and take ownership of additional projects as needed
• Ability to apply sound, independent judgment and discretion on matters of substantial importance to the company in performing duties, resolving complex problems, and interpreting policies and regulations

Responsibilities

• Plan and execute the launch of paid social media ad campaigns, ensuring alignment with the company's marketing goals
• Collaborate with creative teams to develop engaging ad content, including visuals and copy that reflects the brand’s voice
• Configure campaign settings, including targeting, budgets, and scheduling, to maximize ad performance from the outset
• Continuously monitor and manage live campaigns to ensure they are performing optimally
• Adjust campaign strategies as needed based on performance data and changing market trends
• Work within budget constraints to allocate funds effectively across campaigns and platforms for maximum ROI
• Regularly collect and analyze performance data for all active campaigns
• Generate comprehensive reports detailing campaign performance, insights, and ROI
• Present findings to stakeholders and recommend adjustments to campaign strategies based on data insights
• Oversee the budget for paid social campaigns, ensuring efficient allocation of resources for optimal campaign performance
• Track spending and manage budgets to avoid overspending and maximize campaign effectiveness
• Work closely with the marketing team to ensure paid social strategies are cohesive with overall marketing objectives
• Coordinate with design and content teams to ensure ad materials are on-brand and effective in engaging the target audience

Benefits

• Remote-first workplace (since 2016!)
• Competitive salary
• Annual bonus potential
• Health, Vision & Dental Insurance
• HSA company contributions
• 401K with company match component
• ���Take what you need” PTO
• Wellness benefits
• WFH office and cell phone/internet stipend
• A FREE MATTRESS plus an awesome Friends and Family discount!