Performance Marketing Manager, Paid Social

Summary

Join Grove Collaborative as a Performance Marketing Manager (Paid Social) and lead our paid social strategy. You will scale and optimize campaigns across platforms like Facebook, Instagram, and TikTok, collaborating with cross-functional teams. Leverage data and creative insights to drive revenue and acquire new customers. This remote role requires expertise in paid social advertising and experience managing significant budgets. We offer competitive benefits, flexible PTO, and a chance to make a positive impact.

Requirements

• Have 3+ years of digital marketing experience in the DTC/e-comm industry
• Be a paid social expert, and this is your specialty
• Have 2+ years of experience managing paid social budgets of at least $100K/month on Meta
• Have 1+ years of experience writing creative briefs to inform paid social ad strategy
• Be comfortable working cross functionally with team members across the Creative, Influencer, Analytics, and Optimization teams
• Have experience using data visualization tools (Looker, Tableau, or similar tool) to analyze data and turn it into actionable insights
• Be detail-oriented, organized, and build strong processes. Be consistently looking for how things could be improved. Be hard-working, curious, and eager to turn data into actions
• Thrive in a fast-paced environment and adapt easily to change, embracing new challenges and shifting priorities with confidence
• Be action-oriented and want to make an impact. Follow up to make sure action is being taken when big opportunities have been identified

Responsibilities

• Drive revenue for Grove across paid social channels—acquiring new customers and engaging existing ones—on platforms including, but not limited to, Facebook, Instagram, and TikTok
• Set up, manage, and optimize campaigns across all paid social channels. Occasional weekend monitoring is required
• Report on channel performance – pulling data daily and creating a reporting process that will be shared with the broader team
• Develop and maintain a testing roadmap for creative, audience, and placements (including copywriting)
• Work closely with the Creative team to develop new ads based on your learnings and testing roadmap
• Work collaboratively with our Analytics, Influencer, and Optimization teams to improve conversion, engagement, and campaign performance
• Work closely with the Merchandising & Inventory teams to prioritize ads based on inventory levels
• Manage relationships with external ad reps and networks to contribute to our team goals and to remain updated on best practices across all channels
• Contribute to the development of Grove’s brand – ensuring that our ad creatives, messaging and UX leave a clear and positive impression of what Grove does

Benefits

• Competitive benefits - medical, vision, dental
• Equity - shared success is core to our mission
• Flexible Paid Time Off - we care most about results
• Free VIP membership and 25% employee discount
• This full-time, exempt position is remote for candidates based in the following states: California, Maine, Pennsylvania, Nevada, North Carolina, Texas, Colorado, Washington, Illinois, New York, and Massachusetts