Project Growth is hiring a
Search Marketing Specialist

Summary

Join a leading provider in the male health sector as a Search Marketing Specialist to manage significant ad budgets, develop digital advertising strategies, and optimize campaign performance. This fully-remote position requires expertise in managing large advertising budgets on Meta platforms and direct-to-consumer marketing within the health sector.

Requirements

• Proven Experience in Paid Media: Extensive experience managing large advertising budgets, specifically on Meta platforms, with a proven track record of success
• Platform Proficiency: Expert knowledge of Meta Business Suite and experience with other social media platforms such as TikTok and Twitter
• Direct-to-Consumer Marketing: Strong background in direct-to-consumer marketing within the health sector, particularly male health or wellness
• Analytical Skills: Strong capability to utilize analytics tools to track performance and make data-driven decisions
• Consumer Insights: Deep understanding of consumer behavior, especially in the health and wellness domain

Responsibilities

• Ad Spend Management: Oversee and manage daily ad spending of up to $10K on Meta platforms, ensuring budget efficiency and campaign effectiveness
• Strategy and Direction: Develop and implement comprehensive digital advertising strategies that align with the company's goals and audience engagement objectives
• Platform Expertise: Utilize deep knowledge of Meta Business Suite for campaign management, along with proficiency in platforms like TikTok and Twitter
• Audience Segmentation: Conduct detailed audience research and segmentation to tailor campaigns effectively, maximizing reach and relevance
• A/B Testing: Execute and analyze A/B tests for different ad angles and creative strategies, pivoting based on performance data to enhance outcomes
• Analytics and Reporting: Leverage analytics tools to monitor, assess, and report on campaign performance with a focus on optimizing cost per click and improving ROI

Preferred Qualifications

Educational Background: A degree in Marketing, Business, or a related field is advantageous