Raketech is hiring a
PR Specialist

Summary

The job is for a proactive and results-driven PR Specialist - Japanese Speaker based in Europe (preference for Portugal, Spain or Malta) to secure high-quality backlinks for a company. The role involves researching, executing outreach strategies, collaborating with the content team, staying updated on industry trends, and tracking campaign performance.

Requirements

• Fluency in Japanese at a native level is mandatory
• Bachelor's degree in marketing, communications, business, or a related field
• Proven experience in outreach, link building, or digital PR, preferably in an SEO agency or digital marketing environment
• Strong understanding of SEO principles and link-building strategies
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with website owners and bloggers
• Proficiency in email outreach tools and CRM systems
• Analytical mindset with the ability to track, measure, and analyze outreach performance metrics

Responsibilities

• Research and identify potential websites, blogs, and online platforms for backlink opportunities
• Develop and execute outreach strategies to establish relationships with website owners, bloggers, and influencers
• Craft compelling outreach emails and messages to pitch link placement opportunities
• Negotiate and secure high-quality backlinks from relevant and authoritative websites
• Monitor and analyze backlink profiles to ensure compliance with SEO best practices
• Conduct online meetings, as needed, to negotiate link acquisition from Japanese publishers
• Collaborate with the content team to create link-worthy content and assets
• Stay updated on industry trends, algorithm changes, and link-building and SEO best practices
• Track and report on the performance of outreach campaigns and backlink acquisition efforts
• Continuously optimize outreach strategies and tactics to improve campaign effectiveness