Principal, Brand Marketing

Summary

Join Nifty Gateway, a leading NFT platform, as their Principal, Brand Marketing for a 5-month contract. This crucial role involves shaping and communicating Nifty Gateway's brand story to a global audience. You will develop and implement innovative marketing strategies, collaborate with artists and internal teams, and conduct market research to identify growth opportunities. Success in this position requires a strong understanding of product and brand marketing, proven experience in launching successful campaigns, and excellent communication skills. The ideal candidate will possess an entrepreneurial spirit and thrive in a fast-paced environment. Experience in art, NFTs, entertainment, or creative industries is preferred. Compensation is hourly, ranging from $75 to $105 per hour depending on location and experience.

Requirements

• 7+ years experience in brand or creative strategy with a strong understanding of product and brand marketing
• Hands-on experience rolling out successful brand marketing campaigns
• Demonstrated ability to develop and execute successful marketing strategies, from big idea to tactical execution
• Excellent communication and collaboration skills, with the ability to work effectively across teams
• Experience working with or managing PR partners
• Entrepreneurial spirit to be successful in our fast-paced environment

Responsibilities

• Articulate and define Nifty Gateway’s brand strategy and positioning
• Develop and implement innovative marketing strategies that align with NG’s brand identity and business goals
• Develop marketing and customer engagement strategies to ensure the success of Nifty Gateway Productions
• Collaborate with artists, producers, product and communications teams to ensure brand consistency across all platforms and materials
• Conduct market research to identify trends, audience preferences, and new opportunities for growth across NG brand and NG productions
• Coordinate with external partners, including media agencies and promotional partners, to develop co-branded campaigns
• Measure and report on the performance of marketing campaigns, gaining insights to inform future strategies

Preferred Qualifications

Experience in art, NFTs, entertainment or creative industries preferred