Principal Product Manager

Summary

Join Shift4, a leader in commerce-enabling technology, as a Principal Product Manager, EU Expansion. This high-impact role focuses on driving SkyTab's growth and expansion across Europe by developing country-specific product strategies. You will lead the expansion, identifying product, compliance, and commercial requirements for each market and translating them into actionable roadmaps. This requires strong collaboration with various teams to prioritize, launch, and scale offerings. The position demands deep understanding of European regulatory environments and proven ability to define and deliver cross-market product strategies. Location is flexible within the EU, with a preference for a Shift4 location or hybrid remote work.

Requirements

• 8+ years of product management experience, with a strong track record in launching and scaling global SaaS or fintech products
• Deep understanding of European regulatory environments, tax systems, and compliance frameworks (e.g., VAT, fiscal printers, e-invoicing)
• Proven ability to define and deliver cross-market product strategies in complex, multi-stakeholder environments
• Experience working with in-market commercial teams and navigating local product-market fit
• Excellent communication and influence skills across technical and non-technical stakeholders
• Experience with international partner integrations and third-party platforms
• Passion for building and scaling global products that solve complex local problems

Responsibilities

• EU Product Expansion Strategy : Define and lead Shift4’s EU expansion roadmap, developing a country-by-country strategy that addresses localization, regulatory, tax, fiscal compliance, and functional needs for each market
• End-to-End Ownership : Own the full product lifecycle for EU expansion initiatives from initial discovery and opportunity sizing through go-to-market execution and post-launch growth
• Cross-Border Compliance & Readiness : Partner closely with development, strategy, and commercial teams to ensure all product solutions meet country-specific requirements (e.g., VAT, eInvoicing, fiscalization)
• Market Prioritization: Build data-informed frameworks to assess market opportunities and establish clear prioritization across competing expansion paths
• Roadmap Development & Execution : Develop actionable product roadmaps that reflect both long-term strategic goals and near-term business wins
• Partner & Integration Strategy : Identify and manage key partner integrations (e.g., online ordering, back office, fiscal compliance tools, etc) required to successfully enter and operate in new countries
• Voice of the Market : Conduct deep discovery across markets, engaging with prospective merchants, partners, and local teams to uncover critical product gaps and success drivers
• Cross-Functional Leadership : Act as the connective tissue across regional and global teams ensuring alignment, communication, and delivery excellence throughout the expansion journey