Principal Product Marketing Manager

Summary

Join HubSpot as a Principal Product Marketing Manager and drive the strategy and campaigns for embedding apps across our product suite. You will be responsible for go-to-market planning and execution, release marketing, competitive analysis, and crafting compelling product messaging. Collaborate with cross-functional teams, including product, marketing, legal, and partnerships, to ensure successful app launches. This role requires a proven track record in product marketing, a data-driven approach, and excellent communication skills. You will analyze campaign performance, identify customer needs, and work with app partners to drive adoption. HubSpot offers a competitive compensation package and benefits.

Requirements

• A history and track record of not just working cross functionally but organizing and leading cross-functional project teams to deliver impactful go-to-market launches
• General understanding of integrations
• Demonstrated experience in product marketing and GTM strategy for a SaaS or Product Led Growth technology company
• Data-driven and comfortable measuring impact of efforts to iterate as needed to drive impactful results
• Skilled storyteller and customer-centric in your approach to marketing
• Can interpret usage data or market research to make decisions and recommendations
• Great project management skills including strong communication around project timelines, responsible individuals, and status
• An owner’s mindset; with high personal accountability - able to work independently to drive projects and initiatives and understand and anticipate the needs of your portfolio
• Coachable/self-aware– you understand your areas of strength and growth and are hungry to learn and improve

Responsibilities

• Develop & orchestrate campaigns to drive adoption of apps, collaborating with PMM to incorporate apps per persona in our bi-annual Spotlights
• Bring to life new marketing content and messaging for overall product lines and thematic campaigns
• Run quarterly campaigns on new & updated apps
• Identify and publish customer stories to support campaigns
• Craft clear product messaging and positioning for HubSpot-built & partner-built apps
• Lead release marketing for HubSpot-built apps
• Understand customer needs and market trends to identify customer pain points and recommendation of how apps can help/compliment products
• Monitor and analyze campaign & channel performance to refine marketing strategies & recommend new ones
• Work across product, partnerships, and marketing teams to drive connected campaigns/outcomes for our customers
• Own & drive cross-functional projects to completion
• Opportunity to interface with app partners to help with copromotion of campaigns

Benefits

• Cash compensation range: 112000-168000 USD Annually
• Base salary
• On-target commission for employees in eligible roles
• Annual bonus targets under HubSpot’s bonus plan for eligible roles
• HubSpot’s equity plan to receive restricted stock units (RSUs)
• Overtime pay