Principal Product Marketing Manager

Summary

Join Lokalise, a leading AI-powered translation and localization platform, as a Principal Product Marketing Manager. You will lead go-to-market efforts for various initiatives, collaborating with product managers, sales, and customer experience teams. Responsibilities include evolving our positioning strategy, understanding customer needs, building and executing go-to-market strategies, creating compelling marketing assets, defining goals, measuring post-launch impact, staying updated on market trends, and coaching team members. This role requires 5+ years of senior product marketing experience in B2B SaaS, expertise in marketing complex products, and experience leading B2B GTM strategy. Excellent communication and collaboration skills are essential. The position is fully remote but requires residing in specified European countries. Lokalise offers competitive benefits including stock options, flexible working hours, a co-working budget, flexible vacation, equipment budget, learning and development programs, health insurance, wellness benefits, and a positive work environment.

Requirements

• 5+ years of senior product marketing experience in B2B SaaS
• Know how to market complex products to both technical and non-technical buyers
• Experience leading B2B GTM strategy for multiple products and designing compelling overarching stories
• Expertise in product marketing tactics with the ability to demonstrate success in positioning and launching new SaaS features and products
• Excellent written and verbal communication skills with customers and various levels of internal stakeholders, from senior leadership to individual members
• Team player abilities with strong interpersonal and collaboration skills
• Strong organisational and dependency management skills with great attention to detail, ensuring that plans are successfully executed in a timely manner

Responsibilities

• Evolve our Positioning Strategy and influence our Messaging
• Have a deep understanding of the different customers’ and user personas’ needs and how we solve them to create impactful go-to-market plans for our product initiatives
• Regularly collaborate with stakeholders from across the business, including product, marketing, sales, and other teams, to build and execute go-to-market strategies
• Collaborate with creative teams to deliver compelling product marketing assets (such as landing pages, campaigns, and sales collaterals) that will be used across different teams, channels, and audiences
• Define goals, coordinate product launches, and measure post-launch impact
• Stay updated on market trends and the competitive landscape to identify opportunities and contribute to the product strategy and execution
• Take an active role in coaching and upskilling other team members

Preferred Qualifications

Work experience in the Localisation industry

Benefits

• Competitive salary and employee stock options plan
• Fully remote and flexible working hours
• Co-working budget
• Flexible vacation policy
• Equipment budget to set up your home office
• Learning & Development program
• Health insurance
• Wellness benefits
• Great startup atmosphere, team spirit, and team events