Product Enablement Specialist

Summary

Join BrandBastion, a company revolutionizing social media management for leading brands like Netflix, Uber, and Sephora. As a Product Enablement Specialist, you'll be the go-to expert for their platform, creating demo videos, sharing use cases, and translating product features into compelling stories. This role requires strong communication skills, experience in the social media space, and the ability to explain complex concepts clearly. You'll work closely with internal teams and clients to ensure they get the most out of the platform, driving adoption and growth. BrandBastion offers a fully remote and flexible work environment, 4 weeks of paid time off annually, professional development opportunities, and the chance to travel to global team meet-ups.

Requirements

• 2–5 years experience in product enablement, product marketing, or similar roles
• You’ve worked in the social media space—whether that means managing social channels yourself, supporting marketing teams, or being part of a company where social played a key role (like a social-focused tool or platform)
• Ability to explain complex product features clearly and simply, both in writing and on video
• Comfortable creating and editing short videos or walkthroughs
• Great at connecting the dots between product capabilities and customer outcomes

Responsibilities

• Become a power user and subject matter expert on our platform
• Help clients get the most out of the product—sharing best practices, demoing features, and offering strategic guidance based on their goals
• Build and deliver client-specific configurations (e.g. saved filters, workflows, reports) that highlight value and drive adoption
• Act as the first line of support for internal product questions from Sales, Customer Success, and Marketing
• Create clear, high-quality enablement materials—videos, guides, decks—that show how the product works and how customers use it
• Keep our internal and client-facing knowledge bases up to date with the latest features, FAQs, and best practices
• Translate product usage and performance data into compelling stories that show business impact
• Proactively identify common questions and knowledge gaps, and create resources to address them
• Gather feedback from clients and internal teams to continuously improve product education and messaging
• Support enablement strategies that drive adoption, growth, and client retention

Benefits

• Be part of a fast-growing, innovative company disrupting the social media management space
• Work with top global brands and industry leaders
• Opportunity to shape and scale the customer service function from the ground up
• Fully remote and flexible work environment
• 4 weeks of paid time off annually in accordance with BrandBastion's time off policy + additional days for public holidays
• We want our team members to become the best in their field and will sponsor material that you need to read to stay and become the best in your field
• Opportunity to travel when BrandBastion arranges global team meet-ups periodically in different international locations