Product Manager

Summary

Join Vidmob, the creative data company, as a Product Manager on the Platform team. You will be instrumental in shaping our platform strategy, working closely with holding companies and brands to expand our reach and drive the technical roadmap for seamless third-party integrations. This role involves defining and executing the platform roadmap, serving as a technical liaison for integration partners, and working directly with clients to understand their advertising needs. You will also analyze market trends and collaborate with engineering teams to ensure successful feature development and delivery. The ideal candidate will have a strong technical background, deep understanding of the digital advertising ecosystem, and excellent communication and relationship-building skills. This is a remote position.

Requirements

• 5+ years of experience in Product Management, preferably in platform or integration roles
• Strong technical background with the ability to understand complex systems and communicate technical concepts to non-technical stakeholders
• Deep understanding of the digital advertising ecosystem, including different ad formats, platforms, channels, and their technical limitations
• Experience working with marketing technology integrations and partner platforms
• Demonstrated knowledge of advertising workflows, campaign management, and creative optimization processes
• Excellent prioritization skills with the ability to make difficult trade-offs based on business impact
• Strong communication and relationship-building abilities, comfortable working with both technical and business stakeholders
• Data-driven approach to decision making and problem solving

Responsibilities

• Drive the vision and strategy for Vidmob's platform ecosystem, collaborating with internal teams and external partners
• Define, prioritize, and execute the platform roadmap, making strategic decisions about feature development based on business impact and technical feasibility
• Serve as the technical liaison for our integration partners, creating specifications, use cases, and examples that help partners understand and leverage our platform capabilities
• Work directly with holding companies, brands, and vendors to understand their advertising needs and translate them into technical requirements
• Navigate the complex advertising ecosystem, including various channels, formats, and platforms to identify integration opportunities
• Collaborate closely with engineering teams to ensure successful development and delivery of platform features
• Analyze market trends, competitive landscape, and emerging technologies in the advertising space to inform platform strategy
• Balance technical debt, feature development, and partnership needs to ensure long-term platform health
• Define success metrics for the platform and partner integrations, measuring adoption and performance

Preferred Qualifications

• Computer Science degree or equivalent technical background
• Experience at an adtech company or with advertising-related platforms
• Understanding of creative production workflows and/or creative optimization
• Experience building and scaling integration capabilities
• Track record of successful partner integrations or ecosystem development

Benefits

• #LI-remote
• #BI-Remote