Product Manager, SEO

Summary

Join Upwork, the world’s work marketplace, as a Product Manager, SEO! Reporting to the Director of SEO, you will develop and implement SEO strategies, collaborating with cross-functional teams. This role encompasses technical, content, and strategic SEO aspects, impacting Upwork's platform and user experience. You will conduct keyword research, competitor analysis, and performance audits. You'll also work with various teams to ensure SEO best practices are implemented. This position offers a chance to significantly influence Upwork's growth and success. Upwork is a remote-first organization with offices in San Francisco and Chicago, currently hiring full-time employees in 19 US states.

Requirements

• Proven experience (3-5 years) in SEO, with a strong understanding of technical, on-page, and off-page SEO practices
• Demonstrated ability to collaborate effectively with cross-functional teams, including Product, Marketing, and Content
• Develop and maintain SEO product requirements, partnering with Engineering to improve site health, structured data, internal linking, and page performance
• Proficiency with SEO tools such as Google Search Console, SEMRush, Ahrefs, Screaming Frog, and similar platforms
• Strong analytical skills with experience interpreting data and generating actionable recommendations
• Familiarity with web technologies (HTML, CSS, JavaScript) and how they relate to SEO
• Excellent communication skills, with the ability to explain SEO concepts to both technical and non-technical audiences

Responsibilities

• Support SEO initiatives across technical, content, and outreach tracks
• Conduct keyword research, competitor analysis, and performance audits to identify areas for improvement
• Create product requirements documents then see them through to execution and tracking
• Collaborate with Product, Engineering, and Design teams to implement technical SEO enhancements, such as improving site health, structured data, and performance optimization
• Work with Content and Marketing teams to ensure SEO best practices are integrated into new and existing content
• Monitor and analyze SEO performance metrics, creating reports and actionable insights for cross-functional partners
• Stay up to date on industry trends and algorithm updates to help refine strategies and tactics
• Advocate for SEO across the organization, promoting best practices and fostering alignment with business goals

Preferred Qualifications

• Experience with A/B testing frameworks and their application to SEO is a plus
• Advocate for SEO as a core product capability, ensuring best practices are integrated into Upwork’s product development process

Benefits

• Comprehensive medical insurance coverage for both you and your family
• Unlimited paid time off
• A 401(k) plan with matching contributions
• 12 weeks of paid parental leave
• An Employee Stock Purchase Plan
• Annual bonus plan or sales incentive plan
• Eligibility to participate in our long term equity incentive program