Point One Navigation is hiring a
Product Marketer

Summary

Point One Navigation is seeking a dynamic and experienced Product Marketer to join their innovative team. As a Product Marketer, you will collaborate with cross-functional teams, craft messaging, conduct market research, create sales enablement materials, and analyze key metrics. The role requires experience in communicating the value of technical products, proven track record in product marketing roles within the technology sector, strong communication skills, analytical mindset, and passion for technology.

Requirements

• Experience in communicating the value of technical products
• Proven track record of 3+ years in product marketing roles within the technology sector, preferably in the navigation, GPS, or autonomous vehicle industry
• Strong understanding of marketing principles and techniques, with a focus on product positioning, messaging, and segmentation
• Excellent written and verbal communication skills with the ability to articulate complex concepts in a clear and concise manner
• Demonstrated ability to collaborate effectively with cross-functional teams and drive projects to successful completion
• Analytical mindset with proficiency in analyzing data and drawing actionable insights

Responsibilities

• Collaborate with cross-functional teams to develop comprehensive go-to-market strategies for new products and features
• Craft compelling messaging and positioning that effectively communicates the value proposition of Point One Navigation's products to target audiences
• Coordinate with Demand Generation and Social Media teams to execute marketing campaigns across various channels including digital, social media, events, and more
• Conduct market research and competitive analysis to identify trends, opportunities, and threats in the positioning technology landscape
• Create sales enablement materials such as presentations, product guides, and case studies to support the sales team in driving revenue growth
• Analyze key metrics and performance indicators to optimize marketing strategies and improve overall effectiveness

Preferred Qualifications

Passion for technology and innovation, with a desire to make a meaningful impact in the navigation industry

Benefits

• Competitive compensation package including salary, equity, and benefits
• Professional development opportunities and room for career growth as we continue to expand and scale our operations
• The work can be completed remotely; although Bay Area-based is always a plus