Remote Product Marketing Leader

Summary

Join Eigen Labs as the first marketing hire and become the architect of our product marketing strategy, storyteller, and bridge between engineers and the market to drive adoption and realize our mission.

Requirements

• 7+ years of product marketing experience, with at least 3 years focusing on developer-facing products
• Proven track record of leading and scaling product marketing functions in fast-paced, rapidly growing startups, preferably within Series A to C funding stages
• Experience in collaborating cross-functionally with engineering, product management, and sales teams to align marketing strategies with business objectives and drive project completion
• Foundational understanding of blockchain technology, the crypto ecosystem, especially Ethereum and other PoS networks, and emerging trends in decentralized finance and web3
• Demonstrated ability to create and execute data-driven marketing strategies, leveraging analytics to inform decision-making, optimize campaigns, and measure success against key metrics
• Bachelor’s degree in Marketing, Business, or a related field; advanced degree (MBA or equivalent) is a plus

Responsibilities

• Developing and executing go-to-market strategies that drive exponential growth in our ecosystem metrics
• Creating compelling narratives that simplify and differentiate our complex technologies for various audiences
• Leading the charge on major product launches, working closely with engineering, product management, and sales teams to translate features into benefits
• Continuously testing, proving, and optimizing the inputs—collateral, events, website, co-marketing initiatives—that fuel our product growth flywheel
• Analyzing market trends and competitor activities to inform our product positioning and marketing strategies
• Owning the company-wide release calendar, making sure the marketing process is transparent and well-understood across the organization

Preferred Qualifications

• Experience in leading product marketing initiatives within the Web3 or blockchain space, with a deep personal passion for the crypto ecosystem, including active use of exchanges, dApps, and DeFi platforms
• Strong leadership and mentoring skills, with a history of building and managing high-performing marketing teams in a startup environment
• Exceptional storytelling and communication skills, with the ability to translate complex technical concepts into compelling marketing messages that resonate with diverse audiences
• Experience in influencing product strategy and go-to-market plans at a senior leadership level, driving growth and market adoption