Agreena is hiring a
Product Marketing Lead

Summary

Join Agreena as a dynamic Product Marketing Lead to drive impact for farmers and the climate by positioning Agreena as a market leader in the Carbon markets. As a key member of our team, you will play a pivotal role in developing go-to-market strategies, product messaging, and customer engagement.

Requirements

• Bachelor's degree in marketing, business, or a related field
• Certification in product marketing or technical writing is a plus
• Extensive product marketing experience in the tech or sustainability industry
• Demonstrated success in developing and executing product marketing strategies
• Excellent copywriting, communication, collaboration, and project management skills
• Strong analytical skills and ability to use data for decision-making
• Experience working in a global, cross-functional team environment

Responsibilities

• Collaborate with product, commercial and marketing teams to develop buyer personas
• Craft tailored messaging to target audiences by aligning product features and benefits with marketing narrative ensuring effective communication of value
• Drive the ideal customer profiles (ICP) development
• Collaborate with key stakeholders to create marketing materials that highlight Agreena’s product’s value to our audience
• You are a gifted copywriter who will develop and deliver the messaging briefs, presentations, blogs, and articles
• Work closely with the demand marketing team to develop and execute targeted campaigns that align with our sales strategies and objectives. Provide inputs on campaign messaging and creative assets. Measure campaign effectiveness and optimise future campaigns based on data & insights
• As the industry is fairly new and keeps developing rapidly, you are to conduct market research and competitive analysis to define our market positioning
• You will work closely with the product, regulatory and sales teams to understand the offering, benefits, and value propositions that are instrumental in an industry with such a high level of complexity
• Participate in key events to increase brand visibility and generate demand
• Track and analyse KPIs and use data insights to optimise product positioning and marketing strategies

Benefits

• Competitive compensation package and holidays
• Centrally located modern office in Copenhagen or London and the option to work from home a couple days a week
• Team events throughout the year
• An exciting purpose-led culture and mission
• Open communication and supportive feedback culture