Product Marketer

Summary

Join StructureFlow, a Series A funded company revolutionizing how professionals handle complex information with its visual modeling solution. As a Product Marketer, you will spearhead product promotion and new feature launches, collaborating closely with sales, marketing, and client success teams to drive growth. You'll immerse yourself in the workflows of leading legal, accounting, and finance professionals, translating their needs into compelling value propositions. StructureFlow offers a dynamic, remote-first culture with a London office option. This role involves developing go-to-market strategies, sales enablement, market research, and performance measurement, working directly with the Chief Product Officer and SME Lead.

Requirements

• Bachelor’s degree in law, marketing, business, or a related field
• 3+ years of experience in product marketing, sales engineering, or a related role
• Proven track record of successfully launching and managing go-to-market strategies for enterprise products and solutions
• Demonstrated ability to develop and communicate value-based propositions for clients
• Strong understanding of sales processes and technical product knowledge
• Excellent written and verbal communication skills
• Ability to manage multiple projects simultaneously and meet deadlines
• Strong analytical and problem-solving skills
• Strong collaboration/communication skills to effectively work with both technical and sales teams

Responsibilities

• Align the product team and other teams on the product's value proposition, target audience, and key features to create a unified message for customers, including feedback loops where marketing insights are shared with the product team to refine the product using real-world data
• Develop and articulate value-based propositions for clients across multiple sectors, ensuring that our solutions meet their specific needs and deliver measurable benefits
• Develop and execute go-to-market strategies, ensuring that product launches are well-coordinated and impactful, with compelling messaging and positioning that highlights the product’s unique selling points and differentiates it from competitors
• Provide the sales team with the necessary tools, training, and resources to effectively sell the product, including collateral, such as brochures, presentations, and case studies, that help in communicating the product’s value to potential customers
• Conduct market research to identify trends, opportunities, and our competitive landscape, developing a thorough understanding of our target market and the needs of our customers
• Define and track key performance indicators (KPIs) to measure the success of go-to-market initiatives, provide regular reports and insights to senior management and the product team. Based on performance data, make data-driven decisions to optimise marketing strategies and product features

Preferred Qualifications

• Experience in working on a canvas-based application or visual collaboration tool
• Experience in legal technology or financial technology
• Experience of working with AI technologies such as NLP or Open AI

Benefits

• Competitive salary
• Opportunity to join a dynamic, early-stage startup in our mission to become the critical infrastructure for transactions of the future
• High impact work that really matters - success in this role will drive our company forwards and have an outsized impact on our business and our clients
• Flexible working – we are remote-first with a bright central London office for those who want to use it
• Learning and development budgets and support
• Regular socials and events for the whole company