Senior Manager of Product Marketing

Summary

Join Steer, a leader in automotive repair software, as a Sr. Product Marketing Manager! You will be the sole Sr. PMM, spearheading all go-to-market (GTM) activities. Partner with various teams to develop marketing collateral, lead product growth, and translate customer insights into action. This role demands strong communication, creativity, and a passion for Steer's mission. Your focus will be on generating leads, increasing customer engagement, and maximizing revenue. Steer offers a comprehensive suite of benefits, including 100% remote work and 100% employer-paid medical insurance.

Requirements

• Minimum of 5 years of experience in product marketing at a B2B SaaS company
• Strong understanding and experience using Pendo (or similar)
• Experience working with software product organizations and a deep understanding of operating in a tech environment
• Experience with upsell and/or onboarding in a product marketing capacity
• Proven experience launching new products with a fully integrated go-to-market plan and execution
• Strong understanding of B2B sales methodologies and customer support best practices
• Excellent written and verbal communication skills; Keen ability to translate complexity into simple, clear communication and approach
• Ability to lead and communicate cross-functionally with other departments, especially with creative teams and marketing automation platforms
• Passion for B2B SaaS and the target market's challenges
• Strong ability to plan, organize, and execute multiple projects simultaneously and autonomously
• You think from a user’s point of view and want to get better at it all the time

Responsibilities

• Define positioning, go-to-market messaging and launch plans for new product launches and feature updates
• Partner with product, sales, customer success, and channel teams to understand their specific needs and knowledge gaps, and develop a deep understanding of the target market, customer needs, and competitive landscape
• Serve as an advocate for our customers; demonstrating broad expertise and empathy for customer pain points
• Drive cross-functional alignment throughout the go-to-market process to ensure a seamless customer experience, tracking success metrics accordingly
• Craft compelling product messaging and positioning that resonates with target audiences and differentiates us from competitors
• Develop and maintain comprehensive KB articles, FAQs, in-app message/guides, and other self-service resources for internal and external audiences
• Craft compelling sales enablement materials, including battle cards, product presentations, and one-pagers
• Create training materials and resources for CS and channel partners to ensure product mastery
• Manage and optimize product launch campaigns to generate leads and drive product awareness
• Collaborate with the content marketing team to develop engaging content that educates and informs potential customers
• Track and analyze product marketing performance metrics and identify areas for improvement

Preferred Qualifications

• Experience marketing a product with features similar to Steer (e.g., Text & Email Messaging, Online Scheduling)
• Experience developing KB articles and other self-service resources
• Familiarity with sales enablement tools and methodologies
• Experience creating content for channel partners
• Understanding of SEO best practices for internal search functionality

Benefits

• 100% remote
• 100% employer paid medical insurance
• Flexible PTO with 15 days minimum
• Generous Parental Leave
• 401k
• Learning Stipend
• WFH Equipment
• Chance to work with the latest technology
• A collaborative and innovative work culture
• Opportunities for career growth and development