Product Marketing and Enablement Manager

Summary

Join Lively, a rapidly growing FinTech company, as their dynamic Manager of Product Marketing & Enablement! This player/coach role requires driving market adoption, leading a high-performing team, and contributing to key deliverables. You will work closely with product and sales teams, developing marketing strategies, and overseeing RFP management. The ideal candidate possesses strong leadership, communication, and analytical skills with experience in product marketing and sales enablement within the FinTech or employee benefits industry. Lively offers a competitive salary, stock options, and a comprehensive benefits package. Apply today and help us make getting the value out of your benefits as simple as it should be!

Requirements

• 5+ years in product marketing, product management, or brand management, ideally in a FinTech or employee benefits startup
• Proven experience as a player/coach, balancing hands-on contributions with team leadership
• Strong track record of managing and mentoring high-performing teams in product marketing, sales enablement, and RFP management
• Success in launching and scaling B2B products or services that drive business growth and enhance brand strength
• Demonstrated ability to collaborate effectively in a matrixed environment and influence cross-functional teams
• Strong analytical skills and expertise in driving data-driven recommendations and decision-making
• Experience creating and executing integrated marketing plans to support product launches and growth initiatives
• Executive-level communication skills with the ability to confidently present business results and strategies to leadership
• Exceptional organizational skills with the ability to balance multiple priorities, adapt to changing business needs, and meet deadlines

Responsibilities

• Serve as a player/coach, actively contributing to key deliverables while managing and mentoring a high-performing product marketing and enablement team
• Work closely with product managers to identify key value drivers with go-to-market (GTM) implications and align them with business objectives
• Lead sales enablement efforts by developing tools, content, and training that empower the sales team to win in the marketplace
• Oversee RFP management to ensure compelling and competitive responses that position Lively as a market leader
• Develop and refine business-level messaging, positioning, and competitive insights to inform GTM strategies
• Collaborate with marketing teams to deliver integrated external communications across channels, ensuring alignment with product goals
• Partner with product, sales, and marketing teams to drive adoption and success for key solutions within the portfolio
• Build and execute data-driven product marketing strategies to support launch, growth, and expansion efforts

Benefits

• Competitive salaries
• Stock options
• Medical
• Dental
• Vision
• Life and disability coverage
• An HSA with employer contribution
• FSA
• Paid parental leave
• Medical travel benefits
• A 401k plan
• Flexible vacation policy
• Lifestyle spending accounts