Senior Product Marketing Manager, Positioning & Enablement

Summary

Join PandaDoc as a Sr. Product Marketing Manager to drive product positioning and sales enablement. You will work across the product lifecycle, from shaping the product to driving launch and adoption. This fully remote, US-based role requires strong cross-functional collaboration with Product, Marketing, Sales, and other teams. Responsibilities include defining enablement success, crafting compelling narratives, leading with data-driven strategies, creating impactful sales enablement assets, and leading cross-functional projects. The ideal candidate possesses extensive B2B SaaS experience, exceptional communication skills, and a passion for startup culture.

Requirements

• 4+ years of experience in product marketing with 2+ years in B2B SaaS
• An ownership mindset, bias to action, and high agency to take a proactive role in shaping product strategy and customer engagement
• Able to balance strategy with execution
• Excellent communication skills, both written and verbal, with the ability to clearly and concisely articulate technical concepts to AE, AM, and CSM teams
• Proven expertise in storytelling and content creation, while maintaining consistent brand voice across a variety of channels
• Ability to lead cross-functional projects, to work collaboratively, and to create and improve processes. Willingness to establish best-in-class processes
• A passion for startup culture and spearheading rapid change

Responsibilities

• Define enablement success. You craft strong relationships with sales leaders, translate product launches into sales collateral, own the enablement demo environment, translate product positioning into stories for our target customer audiences, and partner with our Revenue and Corporate marketing teams to drive awareness and adoption
• Be a storyteller. You have deep empathy for users and are able to adapt how you communicate to best engage your audience with positioning and narratives that differentiate PandaDoc. You have excellent verbal and written communication skills
• Lead with data. You own the ongoing Go-To-Market strategies for existing product areas, such as Notary and eSign, by developing insights and pairing them with your passion for users to generate balanced and thoughtful points of view for how to take our products to market through our sales and customer success teams
• Create standout assets. Your sales enablement content like product trainings, demo scripts, and discovery questions resonates with our sellers and helps them identify high-quality opportunities. You are able to test, iterate, and optimize on this content
• Lead cross-functional projects for maximum impact. You are able to lead and mentor those around you. You manage highly interdependent, complex projects and keep various workstreams across a range of disciplines on track. You rally team members of all backgrounds and disciplines around our products while honoring our values of empathy and fun

Benefits

• Employees may be able to purchase company stock (or receive annual bonuses)
• Employees (and their families) may enroll in the company's medical, dental, vision, short & long term disability, life insurance, FSA and 401k plans
• Employees will also receive 13.34+ hours of paid time off per month, 6 self care days, birthday PTO day, and 12 company paid holidays off per year
• The annual OTE for this role is up to $130,000 - $150,000 USD (base + bonus combined)