Product Marketing Director

Summary

Join Experian as a Product Marketing Director to lead and scale marketing efforts for industry-leading prospecting and marketing solutions. You will develop and execute product messaging and positioning, ensuring company readiness for product launches. This role involves managing a team of product marketers, collaborating with various teams (sales, product, partner marketing), and driving product demand and client satisfaction. You will also create high-impact campaigns and sales enablement tools, while fostering cross-functional alignment and adapting to evolving business needs. The position requires influencing leaders, developing thought leadership, and becoming an expert in the competitive landscape. Success in this role hinges on driving the development of effective positioning and messaging that resonates with clients and empowers marketing and sales channels.

Requirements

• 10 or more years of Performance - Product Marketing experience
• 5 or more years in finserv / FinTech credit-specific marketing (digital, performance acquisitions mandatory). Experience with pre-qualification / pre-screened, pre-approved industry standards required
• Experience in past PMM roles - building, leading and mentoring marketers and growing revenue
• Experience navigating and influencing dynamics at the executive level, including managing and engaging in direct, candid conversations
• In depth, hands-on experience with all core product / solution marketing functions - positioning, pricing, packaging, GTM planning, sales enablement, marketing research, intel and product launch
• Cultivate a culture of followership by inspiring and empowering team members to embrace the company's vision and values

Responsibilities

• Collaborate with leadership to understand and articulate our total value proposition within the prequalified, prescreened and marketing acquisitions space
• Manage a team of product marketers, who others trust and willingly go to on all things messaging and positioning
• Create and refine messaging for our company, each product, business issue that articulates "why change, why now, why us". Train and certify on messaging so that it is adopted cross-functionally and used consistently
• Partner with integrated marketing team to deliver high-impact campaigns, assets, and sales enablement tools
• Partner with sales to create demos that highlight key competitive differentiators
• Influence leaders, gain trust, and foster mutual respect across teams and organizational levels
• Work with product, sales, and partner marketing teams to build a marketing strategy that drives awareness, demand, and usage
• Foster alignment across teams and adapt to evolving business needs
• Create outreach and feedback loops that expand our influence and deepen Experian consideration within the CSuite—specifically CMO and CRO functions
• Evangelize product marketing across the organization
• Bring a strong POV to the team, guiding strategic decisions related to product value, features, schedules, and lifecycle management
• This isn't guesswork. Use your knowledge to drive the development of positioning and messaging that resonates with clients and empowers our marketing and sales channels to be successful
• Become an expert in our competitive landscape and develop strategies, tools and training to help sales differentiate and defend
• Develop an understanding of client journeys, pain points, and barriers
• Ensure insights are reflected in messaging, marketing materials, and product development priorities
• Inform evergreen prospecting marketing campaigns
• Track performance, review results, and optimize tactics to achieve desired outcomes

Benefits

• Great compensation package and bonus plan
• Core benefits including medical, dental, vision, and matching 401K
• Flexible work environment, ability to work remote, hybrid or in-office. This is a remote position #LI-Remote
• Flexible time off including volunteer time off, vacation, sick and 12 paid holidays