Senior Director, Product Marketing

Summary

Join StrongDM as the Sr Director of Product Marketing and be responsible for product messaging, positioning, buyer and user personas, sales and partner enablement, product launches, competitive and market intelligence, and cross-functional collaboration. You will be the voice of the customer, developing and executing a comprehensive product marketing strategy. Analyze the market, buyers, trends, and competitors to craft compelling messaging. Lead the creation of high-impact content, including technical papers, case studies, and sales enablement materials. Collaborate with sales, marketing, and product teams on go-to-market plans. Identify target personas and equip sales teams with the necessary tools and resources. Foster strong relationships with customers and collaborate with demand generation teams. Present to customers, partners, and sales teams. The ideal candidate will be creative, analytical, and organized, with excellent communication skills and the ability to influence cross-functional teams.

Requirements

• 10+ years of experience in product marketing, solutions marketing, or outbound product management
• Experience marketing an enterprise software solution to address cybersecurity issues
• Proven track record of developing and executing successful product marketing strategies in a fast-paced technology environment
• Experience understanding technology at a deep level and the ability to translate to business needs concisely
• Exceptional written and verbal communication skills, with the ability to create compelling stories and technical content
• Demonstrated ability to work cross-functionally and lead through influence
• Solid experience in positioning work and writing marketing plans for complex products and/or market dynamics
• Compelling market positioning that drives differentiation and demand: Successfully define and refine StrongDM’s messaging and positioning to clearly articulate differentiated value, leading to increased brand awareness, sales confidence, and improved win rates in competitive deals
• Sales enablement that impacts pipeline and revenue: Deliver impactful enablement materials, including sales plays, competitive battlecards, and persona-specific content, resulting in measurable improvements in sales team effectiveness, average deal velocity, and pipeline contribution
• High-impact launches and GTM execution: Lead the cross-functional execution of product launches and GTM motions that achieve adoption goals, generate pipeline, and align marketing, sales, and product around clear priorities and value narratives

Responsibilities

• Be the voice of the customer. Develop and execute a comprehensive product marketing strategy that clearly communicates StrongDM's value proposition to the market
• Analyze the market, buyers, trends, industry-specific problems, and competitors to craft compelling messaging and positioning that highlights the unique benefits of StrongDM's solutions, differentiating us in the competitive landscape
• Lead the creation of high-impact content that resonates with target audiences, including technical papers, case studies, blogs, videos, demos, and sales enablement
• Be the quarterback for the product & solutions go-to-market plans for product launches and ongoing promotions in collaboration with sales, marketing, and product teams
• Identify target personas, understand their key business problems and pain points, and articulate StrongDM’s value proposition to drive desired outcomes
• Equip sales teams with the tools, resources, and training they need to successfully sell StrongDM's products, including competitive insights, key selling points, use cases, sales plays, and objection handling
• Foster strong relationships with customers to develop case studies and testimonials that showcase the success and impact of StrongDM's solutions
• Collaborate with demand generation teams to execute targeted campaigns that drive pipeline
• Present to customers, partners, and sales teams

Benefits

• $200,000 - $240,000 + bonus + equity salary packages
• Company-sponsored benefits, including
• Medical, dental, and vision insurance (free to employees and dependents)
• 401K, HSA, FSA, short/long-term disability coverage, life insurance
• 6 weeks of combined accrued vacation + sick time
• Volunteer days + standard holidays
• 24 weeks paid parental leave for everyone + 1 month transition time back + childcare stipend for first year
• Generous monthly and annual stipend for internet + home office