B2B Product Marketing & Demand Gen Lead

Summary

Join ClassDojo, a leading educational technology company, and play a pivotal role in expanding our reach to school districts. As a key member of the marketing team, you will develop and implement a comprehensive marketing strategy to attract and convert district and school leaders into partners. This strategic role demands collaboration with various teams, including Sales, Product, and Success, to ensure seamless product launches and high conversion rates. You will be responsible for crafting compelling messaging, designing integrated marketing campaigns, and optimizing processes for scalability and efficiency. The ideal candidate possesses extensive B2B marketing experience, a proven track record of driving revenue, and a passion for education.

Requirements

• 8+ years of experience in B2B marketing, with at least 2–3 years in a strategic role owning pipeline or GTM outcomes
• Led full-funnel B2B marketing strategy at a high-growth company (ideally startup to scale-up)
• Played a leadership role on a cross-functional growth, marketing, or go-to-market team with company-level impact
• Owned campaigns and programs that directly drove revenue, with a track record of generating and converting qualified leads
• Launched new B2B features or products with measurable business impact, across paid, owned, and earned channels
• Partnered closely with sales and SDR teams to create messaging, assets, and training that improved conversion
• Thrived in fast-paced, scrappy environments

Responsibilities

• Build and lead a scalable district and school leader marketing strategy
• Shift perception of ClassDojo from a classroom tool to a trusted, secure K–12 communication and engagement platform
• Drive inbound and outbound campaigns that generate qualified leads and pipeline
• Lead positioning and go-to-market strategy for new district-focused product features
• Partner closely with SDRs and AEs to enable high-converting outreach and improve sales velocity
• Design integrated campaigns across paid, owned, and earned channels—with clear measurement and performance tracking
• Collaborate with product and success teams to align on launch timing, narrative, and adoption goals
• Help scale what’s working by building lightweight systems, feedback loops, and repeatable templates

Preferred Qualifications

• Experience in edtech SaaS or prosumer tools
• Experience with community-driven products
• Marketed to multiple audience types (e.g., SMBs, school leaders, district administrators)
• Built or optimized early marketing infrastructure (attribution, lead routing, lifecycle tracking)
• Owned a paid media or campaign budget and made tradeoffs based on ROI

Benefits

Could be variable (100k-Mil)