Director of Product Marketing

Summary

Join YouScience® as the Director, Product Marketing and lead the end-to-end product marketing strategy for their flagship YouScience Brightpath platform. You will own market understanding, competitive positioning, go-to-market (GTM) execution, and sales enablement, ensuring the company's products reach more students, educators, and adults. This high-visibility role requires a strategic, hands-on leader who thrives at the intersection of product, sales, and marketing. You will collaborate with various teams to craft compelling narratives, drive adoption, and ensure solutions are positioned for growth. The position involves leading GTM strategy, owning product positioning, driving storytelling, activating customer research, enabling the sales team, leading competitive analysis, influencing product strategy, establishing best practices, and managing product launches. You will be responsible for communicating product feature updates and launches.

Requirements

• 5–10 years in Product Marketing for SaaS, software, or technology products
• Proven ability to drive adoption, usage, and measurable impact for owned products
• Strategic thinking with the ability to execute tactically
• Strong storytelling, writing, and presentation skills
• Experience with GTM strategy development and execution
• Ability to build cross-functional relationships and influence without authority
• Strong analytical skills to guide decisions based on data and market insights
• Comfort with operating in ambiguity and fast-changing environments

Responsibilities

• Lead GTM strategy: Partner with Product and Revenue teams to develop and execute launch plans, campaigns, and enablement that accelerate product adoption and market share
• Own product positioning: Ensure our products resonate with the right audiences, highlighting clear value propositions across buyer personas and lifecycle stages
• Drive storytelling: Translate product features and benefits into compelling stories, case studies, and use cases that connect with customer needs
• Activate customer research and voice-of-customer programs: Manage the Customer Advisory Board, Win/Loss analysis, and influencer briefing
• Enable the sales team: Deliver persona-based training, messaging guides, and competitive intel to help sellers engage prospects with confidence
• Lead competitive analysis: Monitor market trends and competitor moves, refining our differentiation strategy
• Influence product strategy: Provide market insights, customer feedback, and pricing/packaging recommendations to guide roadmap decisions
• Establish best practices: Build the product marketing discipline at YouScience, creating scalable frameworks and repeatable processes for future growth
• Manage product launches: Own the rhythm of business for communicating product feature updates and launches

Preferred Qualifications

Education technology marketing experience is a plus

Benefits

• Flexibility to work remotely
• Ongoing learning and career development support
• Medical, dental, vision benefits + 401(k)
• 15 PTO days
• 20+ paid holidays (including first week of July and winter break)
• Partial internet and cell reimbursement
• Paid parental leave and community service opportunities