Product Marketing Manager

Summary

Join Ably as a Product Marketing Manager and play a key role in defining, developing, and executing the product marketing strategy. You will drive the go-to-market approach for new products, empower the sales team, and create compelling narratives for customers. This role requires a dynamic individual who can leverage customer insights, build frameworks, and execute initiatives to enhance Ably's product marketing capabilities. You will focus on new products like Ably Chat, ensuring their success from launch. The position demands significant product marketing experience in a B2B SaaS environment and strong technical acumen. Ably offers a remote-first and flexible work environment with various benefits, including equity, enhanced holiday allowance, parental leave, and a personal learning and development budget.

Requirements

• Significant product marketing experience within a technology-driven B2B SaaS environment, targeting technical or developer personas
• Experience planning and executing new product or feature launches and successful go-to-market strategies
• Strong skills in sales enablement, with experience building tools and resources that have driven measurable revenue impact
• Experience designing and executing account-based marketing (ABM) strategies that deliver measurable impact
• Strong technical acumen with a deep understanding of modern software, I/PaaS, and cloud API products
• A data-driven mindset, with the ability to measure and report on the effectiveness of marketing initiatives
• Experience building scalable frameworks and playbooks for product marketing

Responsibilities

• Work closely in partnership with our Product Managers. Helping to uncover and deliver key market, customer and competitor insights
• Drive go-to-market strategies for new products . You’ll own and deliver go-to-market strategies and launch new products and features, ensuring alignment with our ICP and business objectives
• Enable our sales team . You’ll deliver sales enablement strategies and collaborate with sales teams to develop and implement tools, collateral, and training that boost product understanding and drive revenue growth
• Develop core marketing assets . You’ll build case studies, competitor comparisons and other value-driven marketing content to highlight Ably’s value proposition
• Champion customer insights . You’ll carry out in-depth research to understand customer needs, behaviors, and challenges, translating these insights into actionable marketing strategies
• Collaborate across teams : You’ll partner with Product, Sales, Engineering, Customer Success, and broader Marketing teams to ensure alignment and successfully deliver key marketing initiatives

Benefits

• A remote-first and flexible work environment
• Equity. We’re a growing start-up and we want all team to members to share in the success of the company through our EMI share options programme
• Enhanced holiday allowance. Our policy provides Ablyans with 28 days of paid annual leave (27 regular days, plus a day off to enjoy your birthday)
• Enhanced parental leave package, so that you can take the time you need to get to know your new family member, rest and recover
• Home workstation budget of £500 on joining (and £150 p/a thereafter), so that your home office is set up to serve you well and that you have everything you need to work comfortably
• Personal learning and development budget of £1000 annually, and 5% L&D time during working hours to focus on improving your skillset
• Private healthcare with BUPA
• Medical cash plan to cover a range medical and dental costs
• Mental wellbeing coaching and counselling from Self Space
• Monthly wellbeing budget via Juno
• Life assurance and income protection
• Access to Tech & Cycle to Work schemes
• Weekly snack allowance for our end-of-week “Need To Know” meeting
• A fully-paid one-month sabbatical after five years with Ably