Senior Product Marketing Manager

Iterable Logo

Iterable

πŸ’΅ $130k-$195k
πŸ“Remote - United States

Summary

Join Iterable, a top-rated AI-powered customer engagement platform, and become a Product Marketing Manager for our SMS channel. You will spearhead go-to-market launches, drive SMS channel adoption, and influence product roadmap decisions. This role requires a seasoned product marketing leader with a strong track record in driving SMS channel adoption and a deep understanding of the MarTech landscape. You will work cross-functionally with various teams to ensure the success of SMS-related initiatives. Iterable offers a competitive salary, comprehensive benefits, and a supportive work environment. We are recognized as a Best Place to Work and offer a global presence with remote work options.

Requirements

  • Minimum of 5-8 years of experience & understanding of SMS as a marketing channel. Understanding of compliance for SMS
  • Strong product marketing portfolio driving product launch, adoption & lifecycle initiatives with senior cross-functional stakeholders
  • Strong executive presence, GSD muscle, comfort with ambiguity & a solution orientation mindset
  • Deep understanding of the MarTech industry, market dynamics, and competitive landscape
  • Ability to think strategically and execute methodically
  • Aptitude for technical language and a quantitative, analytical mindset

Responsibilities

  • Spearhead GTM launches for all products & features within the SMS portfolio
  • Drive adoption of SMS channel usage and new features within our customer base
  • Influence upstream product roadmap decision making in partnership with PM
  • In partnership with the Sales team, orchestrate the cross-functional GTM motion to drive SMS revenue, best practices, accountability & reporting
  • Acting as SME, own SMS internal knowledge goals and proactively work with Enablement team to generate content and drive adoption
  • Serve as product liaison (learnings from front line) gathering customer/market needs and gaps hindering growth or adoption goals and being the knowledge conduit between GTM teams
  • Drive strategic storytelling to set Iterable’s SMS offering apart in the marketplace & content that delivers best practices for SMS and/or cross-channel strategies (ie customer stories, sales collateral, demos, whitepapers)
  • Work cross-functionally with Product, Marketing, Sales, and Customer success teams to ensure alignment and success of SMS related initiatives

Benefits

  • Paid parental leave
  • Competitive salaries, meaningful equity, & 401(k) plan
  • Medical, dental, vision, & life insurance
  • Balance Days (additional paid holidays)
  • Fertility & Adoption Assistance
  • Paid Sabbatical
  • Flexible PTO
  • Monthly Employee Wellness allowance
  • Monthly Professional Development allowance
  • Pre-tax commuter benefits
  • Complete laptop workstation

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